TATA Motors - "Don't get your hands dirty."

Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers. 

We used this "problem" to our advantage, to communicate the benefits of Tata Motors 24x7 On-road Assistence.

Don't get your hands dirty.

Credits:
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Devendra Mankame, Devendra Mankame
Copywriter: Devendra Mankame
Post Production: Cocktail art
Source: I Believe in ADV

Gatorade Lawn Refresher. #ambient

We used the environment as our medium, creating special outdoor ads to comunicate to our core customer base generating huge talk value. The sprayers on a football field rehydrates the grass. Gatorade rehydrates the body. We created a field of gatorade sprinklers.

Credit:
Advertising agency: DDB Shanghai
Source: CampaignBrief Asia - Via: Paperplane

Object Movie Posters by Maxime Pecourt

The iconic object of the movie composed with all the significant objects featured in the movie.

Source: Society6 - Via: Thaeger

Fevikwik - The First Reusable Piggy Bank.

A piggy bank is great for saving money. And useless once it's broken. But this is no ordinary piggy. It's a reusable one-the label says so. But how?

500 such piggys were given out to dealers across India. When they eventually broke it, they found a tube of Fevikwik instant adhesive inside.

Pleasantly surprised, they happily stuck together the "piggy" and reused it.

It gave the dealers a unique demo right in their homes and reasserted the brand's claim of instant fixing and ease of use.

Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Creative Director: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
Source: Campaign Brief Asia

WWF - The Plantmen

WWF and Miraflores Municipality joined forced to raise awareness on the state nature is in, and the problems it will face if we don't help now.

Nature needs our help.

The Plantmen leave us an important lesson: We shouldn't wait for nature to reach miserable conditions in order to realize that it needs our help.

Credits:
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Source: I Believe in ADV