Source: Webempires.org
mercoledì, giugno 6
TATA Motors - "Don't get your hands dirty."
Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers.
We used this "problem" to our advantage, to communicate the benefits of Tata Motors 24x7 On-road Assistence.
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| Don't get your hands dirty. |
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Devendra Mankame, Devendra Mankame
Copywriter: Devendra Mankame
Post Production: Cocktail art
Source: I Believe in ADV
Gatorade Lawn Refresher. #ambient
We used the environment as our medium, creating special outdoor ads to comunicate to our core customer base generating huge talk value. The sprayers on a football field rehydrates the grass. Gatorade rehydrates the body. We created a field of gatorade sprinklers.
Credit:
Advertising agency: DDB Shanghai
Source: CampaignBrief Asia - Via: Paperplane
Object Movie Posters by Maxime Pecourt
The iconic object of the movie composed with all the significant objects featured in the movie.
martedì, giugno 5
Fevikwik - The First Reusable Piggy Bank.
A piggy bank is great for saving money. And useless once it's broken. But this is no ordinary piggy. It's a reusable one-the label says so. But how?
500 such piggys were given out to dealers across India. When they eventually broke it, they found a tube of Fevikwik instant adhesive inside.
Pleasantly surprised, they happily stuck together the "piggy" and reused it.
It gave the dealers a unique demo right in their homes and reasserted the brand's claim of instant fixing and ease of use.
Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Creative Director: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
Source: Campaign Brief Asia
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