Piracy.

6500 cd used, more than 200 hours: these are the numbers of shows conceived by Mirco Pagano Piracy and Moreno De Turco subjects for which the icons of the music world recreated using the original cd their greatest hits.

Credits

Supervisors: Francesco Guerrera, Nicola Lampugnani
Art Director: Moreno De Turco
Copywriter: Mirco Pagano
Producer: Federico Fornasari
Fotografo: FM Photographers
Mockup Artist: Marco Simula, Moreno De Turco
Source: Behance

Facebook round-up. #weekly 11

The seven most popular posts of the week.

Perfect camouflage

Dr. Kim plastic surgeon - "Be born again." Old Elevator Ad

USB Toaster Hub and Thumbdrives

"Artbusting"

Maybe this is why we don't see them very often

If Barbie was a real woman...

A Pillow For Geeks

ActionAid - "Inversion". iPad Ad

Poverty is like this: hard to turn around. Tap to help us solve it.



Credits:
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Director: Fabio Fernandes
Creative: João Resende, Thiago Manhães, Cidney Neto
Digital Project Manager: Marcus Macarroni
Planner: José Porto, Carla Sá, Utymo Oliveira
Account: Malu Miranda, Aline Lopes, Fernanda Mathias, Carla Sá, Flavia Cerqueira

Give Blood - Blood, Sweat, Tears.

“Make sure London has everything it needs during the games.”



Credits:
Advertising Agency: DLKW Lowe, London, United Kingdom
Source: I Believe in ADV

Fiat Ducato - Pallette. #ambient

Objective:

For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.

Idea:

We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”

Results:

The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.

Credits:
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel
Source: I Believe in ADV