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giovedì, febbraio 28

Cancel or delete, that is the question.

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About one hundred stickers were placed in different areas of Rome. A simple but important question: "Are you sure you want delete all your memories and dreams from your brain?"


Via Shot

3M Earplugs - Volume Pack

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Brief: 

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). Solution: 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.


Credits 

Advertising Agency: Scholz & Friends, Germany 
Chief Creative Officer: Martin Pross 
Executive Creative Director: Matthias Spaetgens 
Creative Direction: Robert Krause, Wolf Schneider 
Copy: Nils Tscharnke 
Art Direction: Sebastian Frese, Ralf Schroeder 
Agency Producer: Benito Schumacher 
Account Manager: Josef Hoehnow
Source: I Beleive In ADV

100% Guaranteed Dead Helmet.

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Road safety awareness campaign by Thai Health Promotion Foundation.





Credits

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio

Source: I Believe in ADV
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