Prague Spring - Ring up your music

Idea

In order to promote the festival of classical music we perform a promo action in the shop where every customer can compose his own piece of music. We draw a musical staff on the cash register tape. When the cashier is ringing up the sale, some sounds are coming from the speakers forming a piano work composed by the customer instead of the annoying ringing. After passing the checkout lane the customer receives a receipt with the list of purchases and a sheet music of his own composition.

How does it work

The cash register tape has the indicators that detect the location of items in musical staff. After that the notes are organized in the same order as the items on tape forming a piano piece of music.

Credits

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art director: Mitya Katkin

Afrika Kicker by MISEREOR

The relief organisation MISEREOR is always looking for new ways to promote its, "2 Euros Help" initiative. Table Football for Africa is an interactive donation box in the form of a table football game, complete with all the adversities you might expect at a typical African kick-about. The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.

Special elements added to the table make the game a more like a real African football match: a sandy and uneven ground, figures on crutches, a tree in the middle of the field, and a well that can easily swallow the ball mid-play. The inside edges of the table show off other meaningful projects that will be supported by the donations. The game is also available for mobile devices and on Facebook, presented in a striking African design.

How does it spread on the Internet? 

hen players log-on to their facebook profile, their friends can follow the game with the live-ticker and, using a special pin-board, make their own donations online. An integrated camera also broadcasts every game, live on Facebook.

The centrepiece of the system is an Arduino board. This board is able to register events during the game using integrated sensors. An LTE stick then sends this information to the game server. A Flash Media Live Encoder running on a Mac Mini sends the camera signal to the streaming provider, Ustream.

For more information visit afrika-kicker.de

#Untamed. A digital photo installation.

#Untamed is the first digital photo exhibition of its kind. An installation filled with your most unusual Instagram photos.

The art of being unique.
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people. Photos that are shared with the entire world. Millions of momentary snapshots. But which motifs are really unique? Mercedes-Benz and the new CLA are looking for Instagram photos with that uniqueness. That are new. Untamed. Photos that can be anything but one thing: average.

The rule: not following any.

Mercedes-Benz will collate these extraordinary views in #Untamed. A digital photo installation of a special kind. The idea behind this: the #Untamed Score shows how distinctive the style of your photos is compared to those of others. The most outstanding photos will be displayed in a unique installation in Paris and presented to an international public of art lovers.

CPH Skatepark - Upside down and mirrored poster

We placed posters at skateparks in Copenhagen. 

The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obvious choice for skating during the wet season.

Creative: Mikkel Møller
Source: I Believe in ADV

Facebook round-up. #weekly 38

The seven most popular posts of the week.

Aiutiamo il giovane innamorato

Ice Age themed cake

“Follow Me“ - A personal project of Russian photographer Murad Osmann

Minimalist typographic tributes to scientists and their inventions or discoveries by Kapil Bhagat 

Die hard

Mario's Wardrobe

Genius is...