Swisscom - All eyes on the S4.

At the Zürich Bahnhof train station, an installation with dual videocameras records visitors that compete live for a brand new Samsung S4 telephone. 

Credit 
Agency: Heimat Berlin / Perfect Fools
Source: Pragmatiko

Su Vulcano con un MacGuffin in mano

Una breve digressione di Andrea Natella su storytelling e guerriglia marketing.

Via KOOK Artgency

Facebook round-up. #weekly 49

The seven most popular posts of the week.

One minute!

There's a serious lack of understanding between them

Love at first sight it might be dangerous

"Racional" - Sculpture by Yoan Capote

Tourist Shot User Manual by Femmy Priscillya Antolinez

The irony of fate. Share a Coke with....

Game of Thrones Toilet Decal

PETA - 98% Human

A powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

Over the years, the advertising industry has produced hundreds of commercials featuring real great apes. Advertisers were unaware of the terrible ordeal the animals endured in order to end up in front of the camera. Please take the pledge and commit to never use real great apes.

Credit
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Source: I Believe in ADV

Facebook round-up. #weekly 48

The seven most popular posts of the week.

Monday is coming, be prepared

Thank God It's Friday

Amazing optical illusion by Erik Johansson

Emoticons vs. Botoxicons by Tim Whyatt

"Who am I?" by Simply Deep

  

Copy: “At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”

Modern heroes