PETA - 98% Human

A powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

Over the years, the advertising industry has produced hundreds of commercials featuring real great apes. Advertisers were unaware of the terrible ordeal the animals endured in order to end up in front of the camera. Please take the pledge and commit to never use real great apes.

Credit
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Source: I Believe in ADV

Dodge, Peta e lo scimpanzé invisibile

Dopo le accuse di sfruttamento ricevute dall'organizzazione animalista PETA, Dodge ha "opportunamente" modificato il suo ultimo spot.

PRIMA


DOPO

San Valentino vegetariano

A Hong Kong è andata in scena l'ultima provocatoria (e provocante) protesta del gruppo animalista Peta che, approfittando dell'arrivo della festa di San Valentino, ha invitato i passanti a sostenere la causa "Get a rise out of vegetarianism".





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