WWF - Antvertising

At the cologne zoo we let 500.000 ants demonstrate against rainforest deforestation five days long. Each day at 3 am they marched with their protest posters through their terrarium. The clou: The slogans (Fight, Solidarity) were shaped from real leaves. 

The strength in this idea is the usage of naturally given conditions and turning them into something unseen and unique. 

We let regional journalists view the demonstration first, and media coverage quickly followed. 

During five days 30.000 zoo visitors followed the action live in the cologne zoo. Via an SMS people directly could support the WWF. 

Videos were placed on the WWF website, on Youtube and the website of the cologne zoo. The Ant Rally was shared via the facebook pages of WWF and WWF youth Germany. 

Credits
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Director: Carsten Bolk, Christian Mommertz
Copywriter: Ramon Scheffer
Art Director: Fabian Pensel
Producer: Jack Gregory Donald, Kim Duesselberg
DoP: Ami Rodrigues, Ahmet Tan
Agency Producer: Steffen Gentis
Visual Effects: Andreas Landgraf
Editor: Stephen Krause
Voice Over: Tom Zahner
Sound Designer: Marco Manzo
Photographer: Jochen Manz
Creative Managing Director: Sebastian Hardieck, Christian Mommertz

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The death penalty is on table.

For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast. 

At the food court 

We convinced James Reynolds to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.

Credit

Advertising Agency: DDB Latina, San Juan, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals

Samaritans 2013 - Interactive Advertising Campaign.

Samaritans are the confidential, non-judgmental emotional support offered by email, letter, telephone and face-to-face meetings. They recieive about 1 millon calls a year, 1 out of 5 are suicidal calls. There are 18,750 people currently volunteering but more listening volunteers are always needed. Our aim is to make people realize that at Samaritans when you answer a call you can change someone’s life.

This campaign is made of series of interactive adverts. It is placed in a busy tube station near a telephone booth. This telephone has been stopped for purpose of the advert. The public is faced with a shocking situation that Samaritan volunteers have to deal with on a daily bases.

Credit
Advertising School: CSM, London, UK
Creatives: Kwan Hee Cho, Gregoire Barau, Inyoung Choi, Angela Arnaout
Source: I Believe in ADV

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