#Untamed. A digital photo installation.

#Untamed is the first digital photo exhibition of its kind. An installation filled with your most unusual Instagram photos.

The art of being unique.
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people. Photos that are shared with the entire world. Millions of momentary snapshots. But which motifs are really unique? Mercedes-Benz and the new CLA are looking for Instagram photos with that uniqueness. That are new. Untamed. Photos that can be anything but one thing: average.

The rule: not following any.

Mercedes-Benz will collate these extraordinary views in #Untamed. A digital photo installation of a special kind. The idea behind this: the #Untamed Score shows how distinctive the style of your photos is compared to those of others. The most outstanding photos will be displayed in a unique installation in Paris and presented to an international public of art lovers.

CPH Skatepark - Upside down and mirrored poster

We placed posters at skateparks in Copenhagen. 

The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obvious choice for skating during the wet season.

Creative: Mikkel Møller
Source: I Believe in ADV

Facebook round-up. #weekly 38

The seven most popular posts of the week.

Aiutiamo il giovane innamorato

Ice Age themed cake

“Follow Me“ - A personal project of Russian photographer Murad Osmann

Minimalist typographic tributes to scientists and their inventions or discoveries by Kapil Bhagat 

Die hard

Mario's Wardrobe

Genius is...

Stoker - The first trailer made out of Gifs.

For more contents visit letterstoindia.com
Source: Bloguerrilla

Dove - Thought Before Action.

After years of celebrating Real Beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, we spoke directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers – in a place only they could be reached.

Credits
Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Creative Directors: Matt Hassell, Ian MacKellar
Art Director: Stefan D’Aversa
Copywriter: Noah Feferman
Account Director: Aviva Groll
Account Supervisor: Asha Davis
Source: I Believe in ADV