WWF - Antvertising

At the cologne zoo we let 500.000 ants demonstrate against rainforest deforestation five days long. Each day at 3 am they marched with their protest posters through their terrarium. The clou: The slogans (Fight, Solidarity) were shaped from real leaves. 

The strength in this idea is the usage of naturally given conditions and turning them into something unseen and unique. 

We let regional journalists view the demonstration first, and media coverage quickly followed. 

During five days 30.000 zoo visitors followed the action live in the cologne zoo. Via an SMS people directly could support the WWF. 

Videos were placed on the WWF website, on Youtube and the website of the cologne zoo. The Ant Rally was shared via the facebook pages of WWF and WWF youth Germany. 

Credits
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Director: Carsten Bolk, Christian Mommertz
Copywriter: Ramon Scheffer
Art Director: Fabian Pensel
Producer: Jack Gregory Donald, Kim Duesselberg
DoP: Ami Rodrigues, Ahmet Tan
Agency Producer: Steffen Gentis
Visual Effects: Andreas Landgraf
Editor: Stephen Krause
Voice Over: Tom Zahner
Sound Designer: Marco Manzo
Photographer: Jochen Manz
Creative Managing Director: Sebastian Hardieck, Christian Mommertz

Facebook round-up. #weekly 54

The seven most popular posts of the week. 

"Road to nowhere" by Aaron J. Groen

Turn off your television

How to draw an ear

L'EGO by Ivan Puig

Brazil need...

The Smurfs Invade Rome for Global Smurfs Day

"One of the year's best films"

Amnesty International - A Strong Dish.

The death penalty is on table.

For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast. 

At the food court 

We convinced James Reynolds to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.

Credit

Advertising Agency: DDB Latina, San Juan, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals

Samaritans 2013 - Interactive Advertising Campaign.

Samaritans are the confidential, non-judgmental emotional support offered by email, letter, telephone and face-to-face meetings. They recieive about 1 millon calls a year, 1 out of 5 are suicidal calls. There are 18,750 people currently volunteering but more listening volunteers are always needed. Our aim is to make people realize that at Samaritans when you answer a call you can change someone’s life.

This campaign is made of series of interactive adverts. It is placed in a busy tube station near a telephone booth. This telephone has been stopped for purpose of the advert. The public is faced with a shocking situation that Samaritan volunteers have to deal with on a daily bases.

Credit
Advertising School: CSM, London, UK
Creatives: Kwan Hee Cho, Gregoire Barau, Inyoung Choi, Angela Arnaout
Source: I Believe in ADV

Facebook round-up. #weekly 53

The seven most popular posts of the week. 

Deadline

Social media explained

Superman's Social Network Nightmare

Tan lines from typical summer activities

Creative Facebook Cover

Anti-Pervert Hairy Stockings

Word Evolution

Un Lavoretto Pulito – #Reveal

Ieri, puntuale, è arrivato il reveal. Dietro "Un Lavoretto pulito" si celava la campagna di sensibilizzazione promossa da Comune di Bari e AMIU Bari.

 
Credit
un'idea di PROFORMA
regia di ALESSANDRO PIVA
fotografia TIMOTY ALIPRANDI
soggetto e sceneggiatura PROFORMA
aiuto regia ANTONIO PALUMBO
musica ANDREA FARRI
montaggio ALESSANDRO PIVA
costumi ANGELA TOMMASICCHIO
scenografia ANGELA VARVARA, MATTIA LORUSSO
trucco ARIANNA LUMARE
suono RENATO MENICHELLI
sound design STUDIO MARINELLI
montaggio suono THEO FRANCOCCI
mix GAETANO MUSSO
color correction ERCOLE COSMI
grafiche LEONARDO MIRABILIA
organizzazione IVAN D'AMBROSIO
produzione esecutiva SEMINAL FILM
segretaria di edizione SILVIA SCARPELLO
SCHWEINSTEIGER è stato addestrato 
da ROBERTO IACOVIELLO

#dieselreboot - “I Resurrect The Destructed”

La papessa Giovanna, figura leggendaria che avrebbe regnato sulla Chiesa dall’853 all’855, è la testimonial di un’azione di beamvertising ideata da Diesel per promuovere #dieselreboot, una call to action finalizzata alla mobilitazione di una comunità globale di artisti e creativi emergenti.

Chi sono i distrutti che risorgeranno? 

Non vi resta che consultare il sito, la pagina ufficiale o seguire l’hashtag #dieselreboot

Facebook round-up. #weekly 52

The seven most popular posts of the week. 

Baby peeking out shirt

Pursuing Your Dreams

Bathroom - User Instructions for men and women

Pennywise on Google Maps

Cute moment at a protest in Sarajevo

"The Force is strong with this one"

Monday is coming

Un Lavoretto Pulito – #Teaser

Jules (Abbrescia) Winnfield e Vincent (Sassanelli) Vega, sembrano avere cattive intenzioni.
Cosa accadrà il prossimo 17 giugno? 
Scoprilo su unlavorettopulito.it

Photoshop Live - Street Retouch with Erik Johansson. #CreativeDay

One Photoshop magician, one bus stop and lots of hidden cameras to promote Adobe Creative Day.



Credit
Agency: Abby Norm
Starring: Erik Johansson - Photographer & Retouch Artist
Music by: Hannes Lidén & Bessem Bedziri
Production company: We Are Digital Sthlm
Film production: Autoboys

Full Page Ad for Turkish Democracy in Action

A group called Turkish Democracy in Action has launched an appeal to raise a budget for an ad campaign.

As of this morning they have raised $105, 218. 

The result was a full-page-placement in the New York Times.

"What is Happening in Turkey? 

People of Turkey have spoken: We will not be oppressed!

Millions are outraged by the violent reaction of their government to a peaceful protest aimed at saving Istanbul’s Gezi Park.

Outraged, yet not surprised.

Over the course of Prime Minister Erdoğan’s ten-year term, we have witnessed a steady erosion of our civil rights and freedoms. Arrests of numerous journalists, artists, and elected officials and restrictions on freedom of speech, minorities’ and women’s rights all demonstrate that the ruling party is not serious about democracy.

Time and again, the Prime Minister has mocked and trivialized his nation’s concerns while Turkey’s own media have remained shamefully silent.

The people protesting bravely throughout Turkey are ordinary citizens. We span several generations and represent a spectrum of ethnic, religious, socioeconomic, ideological, sexual, and gender identities. We stand united because of our concern for Turkey’s future. Our future.

We demand an end to police brutality.
We demand a free media.
We demand open democratic dialogue between citizens and those elected to public service, not the dictates of special interests.
We demand an investigation of the government’s recent abuse of power, which has led to the loss of innocent lives.

Join the conversation and stand with us in solidarity.

Crowdfunded Entirely by Concerned Individuals from Around the World"

Source: OSOCIO

Facebook round-up. #weekly 51

The seven most popular posts of the week.

IBM Turns Its Ads Into Useful Urban Furniture

Dalmatian is not born, it becomes!

Monday!

Who's missing?

Epic!

WWF - Umbrella Tree

Amazing Trompe-l'œil

Leo Burnett London's Shocking New Anti-Drunk Driving Campaign. #publooshocker

Filmed in a North London pub, this THINK! drink drive short film launched on 6th June 2013 seeks to dissuade drivers from drinking and driving. 

What impact could a drink have on your night out?

Credit:
Agency: Leo Burnett
Source: OSOCIO

IBM Turns Its Ads Into Useful Urban Furniture.

"Smart ideas for Smarter cities"

Credit 
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Copywriters: Lauren Elkins, Andrew Mellen
Art Director: Daniel Diego Lincoln
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
Tnx @curljam
Source: Co.CREATE

Fiat Grand Siena - "Change your perception of space."

The challenge

Promote the new Grand Siena, a compact sedan with a surprisingly spacious interior.

Solution

By using an optical illusion trick (Ames Room) we created an installation where the perception of the size of people was altered as they interacted with the space.

Credit
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Planner: Roberto Sandrin
Planner Director: Albano Neto
Additional credits: Rafael Bruno de Melo, Ariel Avelino Santos, Fabricio Klug
Source: I Believe in ADV