BOH Camomile - Calm, in a cup. #DM

Objective

To position BOH Camomile Tea as the calm moment in an otherwise frenetic day.

Idea

Show the difference a cup of BOH Camomile Tea can make to a harried person.

Execution

Each BOH Camomile tea bag features a design, printed using edible tea ink, depicting the stressed person's state of mind. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer design. The Before/After effect served as a timely and memorable reminder of the calming properties found in every cup of BOH Camomile Tea.

Credits
Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng
Source: AOTW

Ikea Flat Pack Direct Mailer by Leo Rosa Borges

You're watching TV and suddenly you see something slid under your door. It looks like an Ikea box. When you pick it up and open it a whole bedroom pops up to demonstrate two things: Ikea flat pack furniture designs are super easy to assemble and they look great.

All the items used in the bedroom can be found at Ikea - from the furniture to the bed sheets to the comfy slippers. This one was really a labor of love. It involved hours and hours in Photoshop amongst hundreds of layers, a number of visits to Ikea and lots of photography and retouching. Not to mention the hours down at the press.

The DM demonstrates how easy it is to decorate your home with Ikea flat pack designs.

Source: Behance Via: Creativeadvisory.it

Natasha Goulbourn Foundation - Moody Watch

To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Credits:

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
Source: I Believe in ADV

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