Facebook round-up. #weekly 40

The seven most popular posts of the week.

Prague Spring - Ring up your music

Idea

In order to promote the festival of classical music we perform a promo action in the shop where every customer can compose his own piece of music. We draw a musical staff on the cash register tape. When the cashier is ringing up the sale, some sounds are coming from the speakers forming a piano work composed by the customer instead of the annoying ringing. After passing the checkout lane the customer receives a receipt with the list of purchases and a sheet music of his own composition.

How does it work

The cash register tape has the indicators that detect the location of items in musical staff. After that the notes are organized in the same order as the items on tape forming a piano piece of music.

Credits

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art director: Mitya Katkin

CPH Skatepark - Upside down and mirrored poster

We placed posters at skateparks in Copenhagen. 

The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obvious choice for skating during the wet season.

Creative: Mikkel Møller
Source: I Believe in ADV

Dove - Thought Before Action.

After years of celebrating Real Beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, we spoke directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers – in a place only they could be reached.

Credits
Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Creative Directors: Matt Hassell, Ian MacKellar
Art Director: Stefan D’Aversa
Copywriter: Noah Feferman
Account Director: Aviva Groll
Account Supervisor: Asha Davis
Source: I Believe in ADV

A Good Day to Die Hard - Time bomb. #ambient

Display for the movie “A Good Day to Die Hard”, in a bomb format, installed at movie theaters and subways stations.

Credits
Advertising Agency: OFF Publicidade e Propaganda, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Directors: Felipe Dias, Daniele Chiarantini
Copywriter: Andrei Ivanoff
Graphic Producer: Carlos Alberto de Francis Filho
Co-producers: Bruno Zago, Marcelo Quintino
Account Executives: Caline Fonteneau, Thiago Romão
Media Director: Carlos Querino
Source: I Believe in ADV

Fastweb - Is your line that fast?

Look what happened in Milan to demonstrate the speed of the optical fiber Fastweb.

The Walking Dead countdown display at Union Station Toronto. #TWDFEB10

Created by agency Leo Burnett Toronto

I Vote Silvio - Quando il testimonial è tutto un programma

Highlander Silvio ha trovato in questi giorni il supporto di alcuni celebri testimonial. La metaforica provocazione, andata in scena per le strade della capitale, è stata orchestrata da quel mattacchione di Shot.

DRAG MACHINE Theater Show - Ambient.

Faucets and pipes throughout Denver were incorporated into each poster to reinforce the message that drag is back in a big way.

Credits:
Advertising Agency: gyro, Denver, USA
Art Director: Rob Lewis
Copywriter: Ricky Lambert
Planner: Kim Lauersdorf
Account Manager: Kari Wiens
Source:  The Denver Egoist

Lo sport è un’opera d’arte.

Per promuovere l’apertura del nuovo punto vendita di Firenze, Intersport si è affidata alla creatività dell'agenzia MagillaGuerrilla che ha organizzato, con la collaborazione di alcune statue viventi,  una sorprendente mostra itinerante per le vie principali del centro cittadino.

Source: Bloguerrilla

KAORI - Japanese Restaurant. #Installation

An amazing installation created to promote the opening of Kaori japanese restaurant.
  Source: www.guerrillamktg.it

DBS Bank - Expect the Unexpected. Halved Car?

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Credits:

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
Published: October 2012
Source: Ads of the World

Facebook round-up. #weekly 17

The seven most popular posts of the week.

The 90s in one image

Unicef - World Food Day

Amazing Halloween costume

What do you want in life?

Guerrilla Oral-B - Concept by Pablo Villalba

Meanwhile at IKEA

Impossible Love

Nike - Live frozen moment in Venice Beach.

Great Ambient idea for the CP3.VI launch.
 

Credits
Advertising Agency: Wieden + Kennedy
Source: Bloguerrilla

Viral K Marketing.

Andrea Natella, direttore creativo di KOOK, ripercorre e approfondisce i concetti chiave del marketing virale ponendo l’accento sulla creatività e l’approccio narrativo.

Buona lettura.

First United Mission - Street Sculptures by Mark Jenkins.

To create awareness for homeless issues in Vancouver, we wanted to highlight First United's efforts to help people get off the streets.

In order to represent all the homeless people First United has helped, we place life-size statues on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. A cup sitting in front of each 'homeless person' contained slips of paper with directions to facebook profiles for people who'd actually been helped off the street by First United. These profiles linked back to First United's website

Credits

Advertising Agency: DDB, Vancouver, Canada
Chief Creative Officer: Cosmo Campbell, Dean Lee, Mark Jenkins
Copywriter: Kevin Rathgeber, James Chutter, Cameron Reed
Art Director: Colin Hart, Mark Jenkins
Producer: Scott Russell
Account Manager: Karen Martin, Kaeda Camero
Source: I Believe in ADV