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venerdì, maggio 11

Think Invisible

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How can you see anything that isn’t there actually?

It is the core question of Think Invisible. Circles give deficient contour of the pictures - that’s the simple method how we make hundred-times-seen pictures interesting again.
It is not the magic that lets you recognize the whole design, but your mind. 
This tricky illusion of the contours intentionally shows important details, and hides all the rest. Since what matters is invisible.





















Created by
Adri Bodor & Mark Szulyovszky

giovedì, maggio 10

Axe - Revolving doors to promote The AXE Effect.

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Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.






Credits
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
Source: I Believe in ADV

Subway Children’s Obesity Awareness - #Ambient.

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In order to dramatize the bad eating habits instilled in children, we designed child - shaped trash cans and placed them in shopping malls' food courts across 10 cities. The "boy" and "girl" were also placed in parks, schools, and high traffic streets. A child - shaped garbage truck also drove across 55 cities in Puerto Rico.
The message: " Feed them better. Subway"



Credit 
Advertising Agency: DDB Latina, Puerto Rico

mercoledì, maggio 9

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