Natasha Goulbourn Foundation - Moody Watch

To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Credits:

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
Source: I Believe in ADV

Digital Marketing Landscape

Source: Business Insider

Hi Viajes - "Nothing replaces a trip."

Credits:
Advertising Agency: Publicis, Madrid, Spain
Creative Director: Alexandre Okada
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro
Photographer: Paola Vianna
Source: Ads of the World

MonmouthpediA Town.

"Monmouthpedia is the first Wikipedia project to cover a whole town-specifically, the Welsh town of Monmouth. The project aims to cover every single notable place, person, artefact, plant, animal and other things in Monmouth in as many languages as possible, but with a special focus on Welsh. This is a different scale of wiki-project. The project is jointly funded by Monmouthshire County Council and Wikimedia UK, Monmouthshire County Council intend to install free town wide Wi-Fi for the project. Monmouthpedia uses QRpedia codes, a type of bar code a smartphone can read through its camera (using one of the many free QR readers available) that takes you to a Wikipedia article in your language. QR codes are extremely useful, as physical signs have no way of displaying the same amount of information and in a potentially huge number of languages.
Articles have coordinates (geotags) to allow a virtual tour of the town using Wikipedia's mobile apps (or the Wikipedia layer on Google Streetview) and are available in augmented reality software including Layar."

Source: ADWEEK

Christian Popsicles

"In the past years America has appeared to suffer a historical regression becoming more politically and religiously extremist than previous decades. The current religious fanatic groups although deemed potentially violent, are dismissed due to the current focus on religious fundamentals from the Middle East. While fighting the War on Terror, we forget that only a few decades ago, groups like the Ku Klux Klan, where a functioning, dominant political force in American society. The Klan much like other extremists identified themselves as a Christian organization, carrying out ‘God’s work’ branding the Flaming Cross as their symbol during their reign of terror. Today the Klan is long gone; nevertheless extreme religious and political groups continue to hold a dangerous and growing influence over American politics. The current culture of fear, rage and religious fanaticism demands that today’s politicians drink the Kool-Aid, publicly profess their faith in God and promise to enforce laws that defend the ideology of the Bible and the Christian Faith over individual liberties. "

Sebastian Errazuriz.

Sebastian Errazuriz will hand out the "Christian Popsicles" this coming Saturday at Gallery R'Pure in New York before the "Love It or Leave it" exhibit.

Source: MoCo Loco