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giovedì, maggio 24

Dorothy - No Globes

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The single greatest threat to the climate comes from burning coal but despite this a whole new fleet of dirty coal-fired power stations are on the verge of being built in the UK (the first for 30 years). The snow globe was designed for Ctrl.Alt.Shift in anticipation of the United Nations Climate Change Conference in Copenhagen 2009.






Source: Dorothy

Natasha Goulbourn Foundation - Moody Watch

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To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Credits:

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
Source: I Believe in ADV

martedì, maggio 22

MonmouthpediA Town.

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"Monmouthpedia is the first Wikipedia project to cover a whole town-specifically, the Welsh town of Monmouth. The project aims to cover every single notable place, person, artefact, plant, animal and other things in Monmouth in as many languages as possible, but with a special focus on Welsh. This is a different scale of wiki-project. The project is jointly funded by Monmouthshire County Council and Wikimedia UK, Monmouthshire County Council intend to install free town wide Wi-Fi for the project. Monmouthpedia uses QRpedia codes, a type of bar code a smartphone can read through its camera (using one of the many free QR readers available) that takes you to a Wikipedia article in your language. QR codes are extremely useful, as physical signs have no way of displaying the same amount of information and in a potentially huge number of languages.
Articles have coordinates (geotags) to allow a virtual tour of the town using Wikipedia's mobile apps (or the Wikipedia layer on Google Streetview) and are available in augmented reality software including Layar."



Source: ADWEEK
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