Fevikwik - The First Reusable Piggy Bank.

A piggy bank is great for saving money. And useless once it's broken. But this is no ordinary piggy. It's a reusable one-the label says so. But how?

500 such piggys were given out to dealers across India. When they eventually broke it, they found a tube of Fevikwik instant adhesive inside.

Pleasantly surprised, they happily stuck together the "piggy" and reused it.

It gave the dealers a unique demo right in their homes and reasserted the brand's claim of instant fixing and ease of use.

Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Creative Director: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
Source: Campaign Brief Asia

WWF - The Plantmen

WWF and Miraflores Municipality joined forced to raise awareness on the state nature is in, and the problems it will face if we don't help now.

Nature needs our help.

The Plantmen leave us an important lesson: We shouldn't wait for nature to reach miserable conditions in order to realize that it needs our help.

Credits:
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Source: I Believe in ADV

The dream of Italians

Italian artistic duo Antonio Garullo and Mario Ottocento - who were also one of the first couples to enter into a same-sex marriage in the Netherlands in 2002 - have set up a shocking installation in the Palazzo Ferraioli, in the centre of the city. The installation consists of a life-sized silicon model of former Italian premier Silvio Berlusconi, apparently on his deathbed. The highly lifelike figure is on display from 30 May.

Entitled "Il sogno degli italiani", the work show presents Italy’s longest serving post-war prime minister in a glass coffin, in a state of apparent bliss. A broad smile stretches across his face. In his right hand, he clutches a copy of a campaign leaflet delivered to millions of Italian voters during the last election, while his left is shown to be resting on the undone flies of his trousers. He is dressed in a shirt and suit, with somewhat improbably Mickey Mouse slippers on his feet.

According to the artists, with this installation, which presents an effigy of ex-Italian leader in a way that echoes presentation of Christian saints, or leaders that were the subject of personality cults (such as Mao or Lenin), in order to underline the once esteemed place that Berlusconi once had in Italian politics, and his fall from it.

Source: Art Media Agency Via: Zeutch

Facebook round-up. #weekly 1

The seven most popular posts of the week.

A lifetime on one picture

Summer camouflage

Wall Clock for latecomers

Nate Hallinan - "Smurf Sighting"

Brock Davis Plays with his Food

Filippo Protasoni - fashion victim

Red Cross - Blood balloon

Vincent Bousserez - Plastic Life

"Vincent Bousserez is seeing something that the rest of us are missing. It's a world apart, a miniature world in which tiny plastic characters engage with our everyday objects. They do similar, recognizable things in their world and, in doing so, they say something to us about what we are missing in ours. The images from Plastic Life are at times poetic, occasionally sweet, sometimes sardonic, and almost always humorous. In their contemplative view, they suggest not the plasticity of the figurines, but the plasticity of our frames of references."