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giovedì, giugno 7

Domino's Pizza - Eat hot. #DM

Domino's provides a really fast delivery so that pizza can always be hot when it gets to the customer's door.

We had to ensure that concept on the only point of contact with the client: his home. In general, addressed flyers in brazil tend to be an outdated media with a lot of bad and intrusive advertising. The challenge was to create something that really stuck. Using a door-to-door guerrilla strategy we came up with an original use of media: we placed flyers under each door (half in, half out) in a way that it seemed real oven spatulas delivering pizza inside the house.

Credits:

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Director: Rodrigo Moraes
Copywriter: Frederico Cruz
Photographer: Max Moure / Hamdan
Illustrator: Rodrigo Moraes
Source: AOTW

mercoledì, giugno 6

World map of dominating websites

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Source: Webempires.org

TATA Motors - "Don't get your hands dirty."

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Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers.

We used this "problem" to our advantage, to communicate the benefits of Tata Motors 24x7 On-road Assistence.

Don't get your hands dirty.

Credits:
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Devendra Mankame, Devendra Mankame
Copywriter: Devendra Mankame
Post Production: Cocktail art
Source: I Believe in ADV

Gatorade Lawn Refresher. #ambient

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We used the environment as our medium, creating special outdoor ads to comunicate to our core customer base generating huge talk value. The sprayers on a football field rehydrates the grass. Gatorade rehydrates the body. We created a field of gatorade sprinklers.