Fiat Ducato - Pallette. #ambient

Objective:

For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.

Idea:

We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”

Results:

The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.

Credits:
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel
Source: I Believe in ADV

Facebook round-up. #weekly 10

The seven most popular posts of the week.

Save money with courtesy

S-hi-T by temy0ng

Homeless vs. Hipster

The effect of spin-dryer

"Disasterland" by Rodolfo Loaiza

LEGO Olympics 2012 Aquatic Centre by Bricks for Brains

Batman & Spider-Man - Fantasy vs. Reality

Interactive 3D Art Exhibition in Hangzhou.

"This exhibition really changes the standard notion of visiting art galleries and museums. Usually people just view the exhibits, which in any case can not be touched with a serious expression, while it can only give a respectful distance from them. Here is the opposite: to touch the paintings are not just possible but even necessary. Everyone will remember, a smile on your face all the time."

Source: WHUDAT

First United Mission - Street Sculptures by Mark Jenkins.

To create awareness for homeless issues in Vancouver, we wanted to highlight First United's efforts to help people get off the streets.

In order to represent all the homeless people First United has helped, we place life-size statues on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. A cup sitting in front of each 'homeless person' contained slips of paper with directions to facebook profiles for people who'd actually been helped off the street by First United. These profiles linked back to First United's website

Credits

Advertising Agency: DDB, Vancouver, Canada
Chief Creative Officer: Cosmo Campbell, Dean Lee, Mark Jenkins
Copywriter: Kevin Rathgeber, James Chutter, Cameron Reed
Art Director: Colin Hart, Mark Jenkins
Producer: Scott Russell
Account Manager: Karen Martin, Kaeda Camero
Source: I Believe in ADV

Ikea Flat Pack Direct Mailer by Leo Rosa Borges

You're watching TV and suddenly you see something slid under your door. It looks like an Ikea box. When you pick it up and open it a whole bedroom pops up to demonstrate two things: Ikea flat pack furniture designs are super easy to assemble and they look great.

All the items used in the bedroom can be found at Ikea - from the furniture to the bed sheets to the comfy slippers. This one was really a labor of love. It involved hours and hours in Photoshop amongst hundreds of layers, a number of visits to Ikea and lots of photography and retouching. Not to mention the hours down at the press.

The DM demonstrates how easy it is to decorate your home with Ikea flat pack designs.

Source: Behance Via: Creativeadvisory.it