CLOUD

An interactive installation created from 6.000 light bulbs by Caitlind R.C. Brown & Wayne Garrett.

The sound of wine - Il viral che trasforma il vino in musica

Un’orchestra composta da 10 giovani musicisti mette in scena un concerto in una location insolita: una cantina vinicola. Ancora più insoliti sono gli strumenti musicali suonati: 250 bicchieri riempiti di vino, bottiglie, tappi e botti di legno.

Ecco come Tasca d’Almerita, storica azienda vinicola siciliana, ha scelto di raccontare l’anima dei suoi vini nel nuovo video realizzato dalla viral company Mosaicoon.

Come la musica, il vino è in grado, infatti, di trasmettere emozioni intense e memorabili ed è per questo che Tasca d’Almerita ha scelto un senso diverso per esprimerne l’essenza: l’udito.

"The perception of the quality of wine is at first felt by the sense of taste, smell and colour. Our aim is to tell the soul of wine by perceiving it with the sense of hearing. As music, in fact, wine can excite intense emotions. With this musical piece, wine is at one time composer, performer and main character."

Nasce, così, un’opera musicale composta dai suoni del vino: un modo inedito per presentare il mondo Tasca e la terra da cui provengono i suoi prodotti.

Il video “The sound of wine” si è classificato tra i primi 9 finalisti del concorso annuale di Wine Spectator, uno dei più noti magazine internazionali dedicati al mondo del vino.

Tnx Marco Imperato

Clavin - Erection Blister (Limited Edition Packaging)

A limited edition pack for an over-the-counter erectile dysfunction remedy.

Source: Behance

Ford - Sensor Poster.

To advertise the rear parking sensors feature in the new Ford Focus, we created a poster that simulates how they work. When someone gets close, the reverse lights automatically turn on and a beep sound starts. Increasing its frequency according to the proximity.

Below the car we have the concept:

"New Ford Focus | Now with rear parking sensors."

Credits:
Advertising Agency: JWT, São Paulo, Brazil
Executive Creative Director: Roberto Fernandez, Ricardo John
Creative Director: Fabio Brandão
Art Director: Lucas Aguiar
Copywriter: Raul Palhares
Photographer: Max Schendel
Source: I Believe in Adv

"We Will Find You" by Nestlé.

Nestlé is using cutting edge geolocation technology to track down six lucky winners across the UK and Ireland. Inside selected packs there will be a GPS device which, when enabled, notifies the delivery team who will locate them within 24 hours and hand over a cheque for £10,000 (€12,000). Go to  for more information. Terms and Conditions apply.