The Land Rover LR4 Escape Key.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.

Credits

Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Manager: Pierre Farra
Account Manager: Farid Hobeiche
Account Executive: Dara Al Faqih
Client: Jean Atik, Marketing Manager, Jaguar Land Rover MENA
Production Company: Pixel Plus Media
Production Company: DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer/Illustrator: Vineet Naik Parrikar

Facebook round-up. #weekly 36

The seven most popular posts of the week.

The day after Valentine's Day

The illusion of choice

Motivational stairs

Heinz Spiderman pasta

Thoréal

Sunday

"Painting Reality" by IEPE & the anonymous crew

Amnesty International - Censored Tweet

The yearnings for freedom of expression have been highlighted by the Arab Spring uprisings and by the mobilizations and disputes involving the new information technologies – in 2012, the United Nations started to consider Internet access as a Human Right. But censorship remains a problem in several countries. How to call people’s attention to the subject in this new era of online activism? Amnesty International, in partnership with DM9Rio, launches Censored Tweet. 

It is a mechanism in which people can tweet black bars of censorship, as if the tweets were being banned in your timeline. At the end of “censored tweet” there will be a non-identified link encouraging followers to click and unravel the action. That will also invite internet users to join the movement by creating their own “censored tweets” automatically. The concept is: “In many countries, this is what happens to those who try to express themselves.” 

The project’s page is available in five different languages ​​and automatically recognizes the country where it is being accessed from.

Credits

Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Ana Novis, Konjedic Leonardo, Rafael Ferrer, Rodrigo Dorfman and Igor Quintella.
Creative Director: Álvaro Rodrigues and Diogo Mello
Contact: Ciça Mattos and Márcia Feitosa
Project Manager: Anderson Passos
Producer: Cabana Criação
Approved by: Atila Roque, a Soledad Dominguez and Thais Herdy

Source: I Believe in ADV

The Legion of Real Life Supervillains by Butcher Billy

Some might say all art is a reflection of the times we live in.

If back in the day comics and movies were pretty naive and faced only as pure escapism, today's fiction has to evoke reality to create something truly meaningful... and frightening.

This series is an experiment where a dictator, a psycho, a murderer (sometimes they are the whole package) or even a suspicious figure from real life is mashed with a comics bad guy - strangely related some way or the other with his counterpart.

The depressing thing? Realising that if the comic book supervillains were actually the ones threatening real life, the world wouldn't be such a bad place.

More info here

Facebook round-up. #weekly 35

The seven most popular posts of the week.

Photographer's assistant

Epic blunder

Instagram - Hipster filter

A hand can make the difference

Ready for the world of dreams and fantasies

Inspired by cat beard

Spencer Elden, the baby pictured on Nirvana's Nevermind album cover