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giovedì, febbraio 28

3M Earplugs - Volume Pack

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Brief: 

The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). Solution: 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.


Credits 

Advertising Agency: Scholz & Friends, Germany 
Chief Creative Officer: Martin Pross 
Executive Creative Director: Matthias Spaetgens 
Creative Direction: Robert Krause, Wolf Schneider 
Copy: Nils Tscharnke 
Art Direction: Sebastian Frese, Ralf Schroeder 
Agency Producer: Benito Schumacher 
Account Manager: Josef Hoehnow
Source: I Beleive In ADV

100% Guaranteed Dead Helmet.

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Road safety awareness campaign by Thai Health Promotion Foundation.





Credits

Advertising Agency: BBDO Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Vasan Wangpaitoon
Art Director: Arayanan Markchoo, Suthisak Sucharittanonta
Copywriter: Suthisak Sucharittanonta, Phacharanath Jamornchureekun
Photographer: Remix Studio

Source: I Believe in ADV

lunedì, febbraio 25

The Land Rover LR4 Escape Key.

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Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.







Credits

Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Manager: Pierre Farra
Account Manager: Farid Hobeiche
Account Executive: Dara Al Faqih
Client: Jean Atik, Marketing Manager, Jaguar Land Rover MENA
Production Company: Pixel Plus Media
Production Company: DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer/Illustrator: Vineet Naik Parrikar
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