Leo Burnett London's Shocking New Anti-Drunk Driving Campaign. #publooshocker

Filmed in a North London pub, this THINK! drink drive short film launched on 6th June 2013 seeks to dissuade drivers from drinking and driving. 

What impact could a drink have on your night out?

Credit:
Agency: Leo Burnett
Source: OSOCIO

IBM Turns Its Ads Into Useful Urban Furniture.

"Smart ideas for Smarter cities"

Credit 
Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Copywriters: Lauren Elkins, Andrew Mellen
Art Director: Daniel Diego Lincoln
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
Tnx @curljam
Source: Co.CREATE

Fiat Grand Siena - "Change your perception of space."

The challenge

Promote the new Grand Siena, a compact sedan with a surprisingly spacious interior.

Solution

By using an optical illusion trick (Ames Room) we created an installation where the perception of the size of people was altered as they interacted with the space.

Credit
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Planner: Roberto Sandrin
Planner Director: Albano Neto
Additional credits: Rafael Bruno de Melo, Ariel Avelino Santos, Fabricio Klug
Source: I Believe in ADV

Fashion Victims by Yolanda Dominguez.

"Fashion Victims” is an urban action inspired by the recent events in Bangladesh (the collapse on the 24th. of April of various textile workshops which killed 1,127 workers) which means to bring into the light of day the real “fashion victims”: the enslaved workers and child exploitation and the millions harmed by the contamination that the factories produce in the production countries.”

Source: Bloguerrilla

Vancouver Aquarium - Shark Fin Tidal Poster

"Our message promoting the Sharks & Rays exhibit was revealed with each and every tide. The floating shark fin would rise and fall, no matter the water level, drawing in curious onlookers and photographers in the high traffic area of Stanley Park. The first photo of the fin sparked a frenzy on social media networks including Facebook, Twitter and several local blogs and newspapers. As the tide receded and the poster was revealed, a second photo was released to the public. In the first week alone, the Shark Fin Tidal Poster garnered nearly 120,000 online impressions."

Credit
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Source: I Believe in ADV