Wooden Shark Coffins by BY HANDSOME WONG

This social awareness campaign is meant to emphasize the mass killings of sharks: over 73 million of the species are killed every year just for bowls of soup. Their fins - which only make up 2% of their total weight - are brutally sliced off and the rest is tossed back into the ocean. 

The campaign was done in collaboration with IFAW, one of china’s most prominent animal welfare organizations.

Credits

Agency: y&r, shanghai
ECD: nils andersson / kon marinis
CD: anam as / handsome wong
Art director: handsome wong
Desinger: handsome wong
Copywriter: yin-yin wu / joana mosa
Typographer: leslis sim / jack li
Producer: nicolo miao
Source: Designboom

Pet condoms - Pregnancy protection for dogs and cats.

Unconventional campaign by SF SPCA, a community-supported nonprofit dedicated to saving, protecting and caring for cats and dogs.

Discover what lies behind petcondoms.org.

nelQ - Siamo #Guerrieri o #Coglioni?

"Questo è l' interrogativo che si pone la nuova, provocatoria campagna di nelQ, firmata da Vincent Moro; a rappresentare lo scoramento della gente comune che, oltre a tutto il resto, deve pure sopportare d'esser impudentemente presa per il culo: lo sberleffo martellante di messaggi pubblicitari al gusto purga, ideati da chi evidentemente vive su un altro pianeta."

Ogni riferimento ad Enel ed alla sua recente campagna pubblicitaria #Guerrieri, pensata da Saatchi & Saatchi è puramente casuale.

Source: Shot
Project by Blu Magenta

Facebook round-up. #weekly 69

The seven most popular posts of the week.

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What real men look like in underwear Ads

REAL women with real shapes have figured in ad campaigns for years, with brands such as Dove and M&S showing the female form as nature intended.

But what about the fellas? Instead of realistic role models, they are still faced with images of perfectly sculpted males modelling boxers beneath impossibly taut six-packs. 
This month saw David Beckham striking yet more smouldering poses to plug his new H&M undies range. 

Here, JENNY FRANCIS meets four brave Sun readers who posed in their pants to try to recreate the famous ads.

Originally Posted by THE SUN

Source: Shot