Subway Children’s Obesity Awareness - #Ambient.

In order to dramatize the bad eating habits instilled in children, we designed child - shaped trash cans and placed them in shopping malls' food courts across 10 cities. The "boy" and "girl" were also placed in parks, schools, and high traffic streets. A child - shaped garbage truck also drove across 55 cities in Puerto Rico.

The message: " Feed them better. Subway"

Credit 
Advertising Agency: DDB Latina, Puerto Rico

Fashion Victims by Yolanda Dominguez.

"Fashion Victims” is an urban action inspired by the recent events in Bangladesh (the collapse on the 24th. of April of various textile workshops which killed 1,127 workers) which means to bring into the light of day the real “fashion victims”: the enslaved workers and child exploitation and the millions harmed by the contamination that the factories produce in the production countries.”

Source: Bloguerrilla

ANAR Foundation - "Only for children"

ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?

Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

For Adults

For Children

Credit

Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Director: Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Director: Jesús Martínez, Nacho Capelo, Javier García. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Client Contact: Tomás Lagunas, Marisa Sarralde, Benjamín Ballesteros, Marta Ruiz-Castillo

Bobby Neel Adams - AgeMaps

"Two photographs of the same person, from different periods of time (child and adult) are spliced together. In this fusion a jump-of-time is established at the tear."

See more bobbyneeladams.com

Invisible child

La Australian Childhood Foundation ha promosso a Melbourne una campagna di street marketing per sensibilizzare l'opinione pubblica sulla difficile situazione in cui vengono a trovarsi i bambini in stato di abbandono.
Per catturare l'attenzione di passanti e automobilisti, nelle zone ad alto traffico, sono stati posizionati alcuni manichini coperti a metà da poster sui quali campeggiava la scritta "Neglected Children are made to feel invisible".




In un secondo momento, il manichino è stato rimosso per dare spazio alla scritta :“Thank you for seeing me“.



Via

Street Kids in Sri Lanka

Poco più di un anno fa mia moglie e io abbiamo avuto la fortuna di visitare lo Sri Lanka, uno smeraldo di palmeti, bananeti, ficus strangolatori e piantagioni di tè, un crogiolo di affascinanti culture, una paradisiaca visione rovinata, purtroppo, dalla minacciosa presenza dei guerriglieri tamil, dalla diffusissima povertà e dal dilagante analfabetismo.
In questa difficile situazione c'è chi, fortunatamente, si rende fautore di inziative come il "Child Sponsorship Programme" della chiesa metodista, avviato per raccogliere fondi da destinare all'educazione dei numerosi bambini di strada.

La promozione del progetto è avvenuta a Colombo attraverso alcune azioni di street marketing, raccolte in questo video.

Hashahar - Enjoy Like A Child!

To launch the three new flavors of Hashahar chocolate spread, a classic and favorite Israeli brand, we invited passers-by and passengers of public transport to photograph themselves with the sign which was designed to complement their arm gestures and create the illusion of continuity. They were then encouraged to tag the brand on Instagram.

Credits 
Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel 
Creative Director: Robby Nissan 
Art Director: Raphael Nattiv 
Copywriter: Yulia Feldman 
Photographer: Omer Messinger 
V.P strategy: Yahav Draizin 
Supervisor: Anat Perlis 
Account executive: Uri Avrahami 
Social networks manager: Elli Omazgin 
Digital account executive: Amit Vermus
Source: I Believe in ADV

Educazione stradale bis

Per sensibilizzare la popolazione di Mumbai sulla necessità di assicurare un minimo di istruzione ai bambini di strada, l'agenzia 141 Sercon ha ideato un'azione di guerrilla molto simile a quella realizzata per il Child Sponsorship Programme.

A promuovere l'iniziativa è stata l'organizzazione non governativa Aseema.





Via

The Weapon of Choice - The power of verbal abuse.

"The Weapon of Choice Project was conceived to provide a visual demonstration of the power of verbal abuse, and it's meant to provoke a conversation about the problems of domestic violence, child abuse and bullying."

St. Matthew-in-the-City - Mary is in the pink.

"It’s real.  Christmas is real.  It’s about a real pregnancy, a real mother and a real child.  It’s about real anxiety, courage and hope.

This billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant.  Regardless of any premonition, that discovery would have been shocking.  Mary was unmarried, young, and poor.  This pregnancy would shape her future.  She was certainly not the first woman in this situation or the last.

As in the past it is our intention to avoid the sentimental, trite and expected to spark thought and conversation in the community.  This year we hope to do so with an image and no words. We invite you to wonder what your caption might be.

Although the make-believe of Christmas is enjoyable - with tinsel, Santa, reindeer, and carols - there are also some realities.  Many in our society are suffering: some through the lack of money, some through poor health, some through violence, and some through other hardships.  The joy of Christmas is muted by anxiety.

In this season we encourage one another to be generous to those who suffer, to give to strangers, and to care for all – especially those who have the least.  Like the first Santa, St Nicholas did.

We invite all who celebrate the season to hold these different strands of a real Christmas together: anxiety and joy, suffering and compassion, Santa and Jesus".

Glynn Cardy & Clay Nelson

KONY 2012

"Invisible Children uses film, creativity and social action to end the use of child soldiers in Joseph Kony's rebel war and restore LRA-Affected communities in Central Africa to peace and prosperity."

Amnesty International - School bus

This is a promotional School bus that demonstrates the reality of child soldiers. It will drive around major cities to raise awareness on the issue.

The Exhibition that shouldn't exist

The Exhibition that shouldn't exist doesn't have an artist and it isn't art. But it portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don't see.

This exhibition only exists because at every minute, armed violence makes a fatal victim. Because every year, 26 million people are forced to flee from their homes due to armed conflicts.

Because 300 thousand child soldiers are fighting wars and 2 of 3 people killed by armed violence die in countries at peace.

The Exhibition that shouldn't exist is a campaign for Control Arms, a global civil society alliance that is fighting for the Arms Trade Treaty, which will be negotiated on the next UN conference between 18 and 28 of march

Sources: Osocio & Bloguerrilla

Notfound.org - Make better use of your 404 page.

Across the European Union, thousands of children go missing every year. Thanks to the NotFound project, you can make a difference. Install our application and a picture of a missing child automatically gets published on every ‘page not found’ of your website. 

Source: Shot

Julien Mauve - Back To Childhood

"A few months ago, I was hanging around in my grandparent's attic. What I found among other things was a box full of toys I used to play with as a child. Each of them reminded me of a particular moment of my childhood and I felt emotionally connected to them. 

 Instead of storing them back into their box, I tried to imagine what they could look like in our adult world. Going further than their power to generate nostalgia, toys offer those who animate them a marvelous power to reinvent the world."

Credits:

Art direction : Julien Mauve 

Photography assistant : Pauline Ballet 

Costume designer : Cécile Petit 

L' Enfant Extérieur by Cristian Girotto

Without bothering Jung and its "Puer aeternus" or Pascoli with its "Little Boy", we can certainly agree that, somewhere inside each of us, there's a young core, instinctive, creative but also innocent and naïve. What would happen if this intimate essence would be completely revealed?

L' Enfant Extérieur (The Outer Child) takes into analysis this possibility, showing us a world of men in the shape of children, as if the body could slip on the ugliness of life, less expected to imagine big fawn's eyes winking in the night clubs or little chubby hands shaking in the offices.

An examination that begins from the classical dichotomy shape-substance and that questions itself about the nature of purity and the unavoidability of the corruption, without taking itself too seriously, because in the end, you know, children like to play. 
( Text by Michele Panella / ioadv.it)

Credits

Original idea, art direction, retouch: Cristian Girotto
Photography: Quentin Curtat
MUA: Alexandra Hannoun