Fiat Ducato - Pallette. #ambient

Objective:

For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.

Idea:

We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”

Results:

The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.

Credits:
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel
Source: I Believe in ADV

First United Mission - Street Sculptures by Mark Jenkins.

To create awareness for homeless issues in Vancouver, we wanted to highlight First United's efforts to help people get off the streets.

In order to represent all the homeless people First United has helped, we place life-size statues on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. A cup sitting in front of each 'homeless person' contained slips of paper with directions to facebook profiles for people who'd actually been helped off the street by First United. These profiles linked back to First United's website

Credits

Advertising Agency: DDB, Vancouver, Canada
Chief Creative Officer: Cosmo Campbell, Dean Lee, Mark Jenkins
Copywriter: Kevin Rathgeber, James Chutter, Cameron Reed
Art Director: Colin Hart, Mark Jenkins
Producer: Scott Russell
Account Manager: Karen Martin, Kaeda Camero
Source: I Believe in ADV

BrandSTIK - Giant Storage.

Brief:

The USB market in India is largely dominated by global players like Transcend and ScanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.

Idea:

Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, "64 GB".

Result:

The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.

Credit:
Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi
Source: adoholik

Facebook round-up. #weekly 7

The seven most popular posts of the week.

Don't be fooled

Street Art by Adam Łokuciejewski and Szymon Czarnowski

Comex - “We match any color”

No Don Quixote

Street Art by Fat Heat

Heineken - Ambient

Gidi Vigo - Superheroes RGB

Facebook round-up. #weekly 6

The seven most popular posts of the week.

LEGO minifigure in real life 

LEGO-Bridge by german streetartist Megz

International Labour Organization - Creative print ad 

Al Ain Zoo - Use water wisely. Stop draining the planet

Dimitri Daniloff Photographer

Motor City Nightmares - Horror buckets

Guerrilla action against Barclays Bank

The Dark Knight Rises - Amazing Billboard.

Rio+20 - The Giant fishes.

An enormous sculpture was constructed using discarded plastic bottles on Botafogo beach in Rio de Janeiro, Brazil. The city is host to the UN Conference on Sustainable Development, which runs through June 22.

Source: Feel Desain + Colossal

Fur-Free - Truth Coat

Faux fur isn’t always faux. It’s real - real dog and cat fur. Every day, an estimated 5400 cats and dogs are killed for their fur. They’re specially bred for this purpose, and their fur used on gloves, hats, jackets, shoes and animal toys. Retailers unknowingly sell these, consumers think it’s fake, and so demand stays constant. There’s a switch-off factor when it comes to animal cruelty – how do you make a horrific fact known, without people turning away? Make the truth hit home. Dog jackets were created and supplied to parlours frequented by dogs with celebrity owners. The jackets highlighted the simple truth behind “faux fur”, and inspired both celebs and the public to spread the message via Twitter. A label inside the jacket called for people make a fur-free pledge by purchasing a limited-edition sugar spoon master crafted by a well know jeweler, with all the proceeds donated to Fur-Free’s cause.

Credits

Advertising Agency: Ogilvy Brand Activation, Johannesburg, South Africa
Creative Director: Caroline Bergh
Art Director: Brett Terblanche
Copywriter: Jack Malepa
Photographer: Michael Doran
Additional credits: Bianca Christodoulou, Noeline vandenBerg
Source: I Believe in ADV

DNA Project #ambient

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable.

Credits:

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
Source: Paperplane + AOTW

There is no little incivility.

For 10 years, the number of people using the trains of the French railways, the SNCF is growing..

Facing the worrying rise of those uncivil behaviors in stations and on trains, SNCF has decided to increase public awareness on the issue.

Credits:

Advertising Agency: TBWA\Paris, Boulogne Billancourt, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet, Franck Botbol
Art Director: Sébastien Skrzypczak
Copywriter: Stéphane Kaczorowski
Via: Bloguerrilla
Source: AOTW

Gatorade Lawn Refresher. #ambient

We used the environment as our medium, creating special outdoor ads to comunicate to our core customer base generating huge talk value. The sprayers on a football field rehydrates the grass. Gatorade rehydrates the body. We created a field of gatorade sprinklers.

Credit:
Advertising agency: DDB Shanghai
Source: CampaignBrief Asia - Via: Paperplane

WWF - The Plantmen

WWF and Miraflores Municipality joined forced to raise awareness on the state nature is in, and the problems it will face if we don't help now.

Nature needs our help.

The Plantmen leave us an important lesson: We shouldn't wait for nature to reach miserable conditions in order to realize that it needs our help.

Credits:
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Source: I Believe in ADV

Axe - Revolving doors to promote The AXE Effect.

Images of different women were placed on revolving doors. Every time the doors were turned it appeared as the guy is sleeping with a different girl.

Credits
Advertising School: Hanyang University, South Korea
Creative Director / Art Director: Dongmin Shin
Copywriter: Jinuk Seok
Art Director: Jeongin Nam
Source: I Believe in ADV

Subway Children’s Obesity Awareness - #Ambient.

In order to dramatize the bad eating habits instilled in children, we designed child - shaped trash cans and placed them in shopping malls' food courts across 10 cities. The "boy" and "girl" were also placed in parks, schools, and high traffic streets. A child - shaped garbage truck also drove across 55 cities in Puerto Rico.

The message: " Feed them better. Subway"

Credit 
Advertising Agency: DDB Latina, Puerto Rico

Shark-finning sundial

Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.

South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.

We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.

Credits:

Advertising Agency (Name, City, Country): TBWA\Hunt\Lascaris Johannesburg, South Africa

Creative Director: Justin Wright

Art Director: Justin Wright

Copywriter: Mike Vines

Producer: Greg Pentopoulos

Photographer: Clive Stewart

Executive Creative Director: Matthew Brink

Executive Creative Director: Adam Livesey

Executive Creative Director: Damon Stapleton

Published/Released/Aired (Month, Year): 26 March 2012

IKEA - Who said a bathroom should be just a loo? #ambient

"For the first time, IKEA Italy decided to advertise their bathroom collection. The aim was to get the people into the stores. We did the opposite. We brought an IKEA bathroom to the people.

During the world's most important design expo, The Salone Internazionale del Mobile in Milan, we've hidden a 20 mq IKEA bathroom inside the worst place in the world: a chemical toilet.

When people discovered it they got crazy."

Credits

Advertising Agency: 1861United, Milan, Italy

Executive Creative Directors: Pino Rozzi, Roberto Battaglia

Creative Directors: Serena di Bruno, Francesco Poletti

Art Director: Serena di Bruno

Copywriter: Francesco Poletti

Account Director: Silvia Cazzaniga

Account Supervisor: Matilde Dettin
Source: I Believe in ADV