nelQ - Siamo #Guerrieri o #Coglioni?

"Questo è l' interrogativo che si pone la nuova, provocatoria campagna di nelQ, firmata da Vincent Moro; a rappresentare lo scoramento della gente comune che, oltre a tutto il resto, deve pure sopportare d'esser impudentemente presa per il culo: lo sberleffo martellante di messaggi pubblicitari al gusto purga, ideati da chi evidentemente vive su un altro pianeta."

Ogni riferimento ad Enel ed alla sua recente campagna pubblicitaria #Guerrieri, pensata da Saatchi & Saatchi è puramente casuale.

Source: Shot
Project by Blu Magenta

Facebook round-up. #weekly 67

The seven most popular posts of the week. 

post di Viralmente.

post di Viralmente.

post di Viralmente.

post di Viralmente.

post di Viralmente.

post di Viralmente.

post di Viralmente.

Russian Ministry of Health - Awareness campaign.

“Don’t you care?!”

Credits:
Advertising Agency: BBDO, Moscow, Russia
Source: I believe in Adv

The Trevor Project - "Words can kill." #AwarenessCampaign

The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning youth.

Credits:
Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Debbie Yeh, Wai Chan
Copywriter: Inga-Marie Sorensen
Source: I Believe in ADV

THE UNTOUCHABLES by Erik Ravelo

The Right to Childhood Should be Protected.

Credits

Erik Ravelo / F A B R I C A 2012

Creative Direction and Concept: Erik Ravelo

Photo: Erik Ravelo / Enrrico Bossan

Post production: Erik Ravelo

El Colombiano - "We hate bad news." Road Safety Awareness Campaign.

“Don’t use your phone while you drive.”

Credits:
Advertising Agency: DDB Medellín, Bogota, Colombia
Chief Creative Officer: RodrigoBolívar
Creative Director: Marco Muñoz
Copywriter: Juan David Arboleda
Art Director: Mauricio Cortés
Account Manager: Hamilton Peña
Account Supervisor: Maria José Jaramillo
Source: I believe in Adv

Amnesty International - A Strong Dish.

The death penalty is on table.

For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast. 

At the food court 

We convinced James Reynolds to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.

Credit

Advertising Agency: DDB Latina, San Juan, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals

Samaritans 2013 - Interactive Advertising Campaign.

Samaritans are the confidential, non-judgmental emotional support offered by email, letter, telephone and face-to-face meetings. They recieive about 1 millon calls a year, 1 out of 5 are suicidal calls. There are 18,750 people currently volunteering but more listening volunteers are always needed. Our aim is to make people realize that at Samaritans when you answer a call you can change someone’s life.

This campaign is made of series of interactive adverts. It is placed in a busy tube station near a telephone booth. This telephone has been stopped for purpose of the advert. The public is faced with a shocking situation that Samaritan volunteers have to deal with on a daily bases.

Credit
Advertising School: CSM, London, UK
Creatives: Kwan Hee Cho, Gregoire Barau, Inyoung Choi, Angela Arnaout
Source: I Believe in ADV

Un Lavoretto Pulito – #Reveal

Ieri, puntuale, è arrivato il reveal. Dietro "Un Lavoretto pulito" si celava la campagna di sensibilizzazione promossa da Comune di Bari e AMIU Bari.

 
Credit
un'idea di PROFORMA
regia di ALESSANDRO PIVA
fotografia TIMOTY ALIPRANDI
soggetto e sceneggiatura PROFORMA
aiuto regia ANTONIO PALUMBO
musica ANDREA FARRI
montaggio ALESSANDRO PIVA
costumi ANGELA TOMMASICCHIO
scenografia ANGELA VARVARA, MATTIA LORUSSO
trucco ARIANNA LUMARE
suono RENATO MENICHELLI
sound design STUDIO MARINELLI
montaggio suono THEO FRANCOCCI
mix GAETANO MUSSO
color correction ERCOLE COSMI
grafiche LEONARDO MIRABILIA
organizzazione IVAN D'AMBROSIO
produzione esecutiva SEMINAL FILM
segretaria di edizione SILVIA SCARPELLO
SCHWEINSTEIGER è stato addestrato 
da ROBERTO IACOVIELLO

Full Page Ad for Turkish Democracy in Action

A group called Turkish Democracy in Action has launched an appeal to raise a budget for an ad campaign.

As of this morning they have raised $105, 218. 

The result was a full-page-placement in the New York Times.

"What is Happening in Turkey? 

People of Turkey have spoken: We will not be oppressed!

Millions are outraged by the violent reaction of their government to a peaceful protest aimed at saving Istanbul’s Gezi Park.

Outraged, yet not surprised.

Over the course of Prime Minister Erdoğan’s ten-year term, we have witnessed a steady erosion of our civil rights and freedoms. Arrests of numerous journalists, artists, and elected officials and restrictions on freedom of speech, minorities’ and women’s rights all demonstrate that the ruling party is not serious about democracy.

Time and again, the Prime Minister has mocked and trivialized his nation’s concerns while Turkey’s own media have remained shamefully silent.

The people protesting bravely throughout Turkey are ordinary citizens. We span several generations and represent a spectrum of ethnic, religious, socioeconomic, ideological, sexual, and gender identities. We stand united because of our concern for Turkey’s future. Our future.

We demand an end to police brutality.
We demand a free media.
We demand open democratic dialogue between citizens and those elected to public service, not the dictates of special interests.
We demand an investigation of the government’s recent abuse of power, which has led to the loss of innocent lives.

Join the conversation and stand with us in solidarity.

Crowdfunded Entirely by Concerned Individuals from Around the World"

Source: OSOCIO

Leo Burnett London's Shocking New Anti-Drunk Driving Campaign. #publooshocker

Filmed in a North London pub, this THINK! drink drive short film launched on 6th June 2013 seeks to dissuade drivers from drinking and driving. 

What impact could a drink have on your night out?

Credit:
Agency: Leo Burnett
Source: OSOCIO

Fashion Victims by Yolanda Dominguez.

"Fashion Victims” is an urban action inspired by the recent events in Bangladesh (the collapse on the 24th. of April of various textile workshops which killed 1,127 workers) which means to bring into the light of day the real “fashion victims”: the enslaved workers and child exploitation and the millions harmed by the contamination that the factories produce in the production countries.”

Source: Bloguerrilla

PETA - 98% Human

A powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

Over the years, the advertising industry has produced hundreds of commercials featuring real great apes. Advertisers were unaware of the terrible ordeal the animals endured in order to end up in front of the camera. Please take the pledge and commit to never use real great apes.

Credit
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Source: I Believe in ADV

Israel Parkinson Association - Awareness Campaign.

To promote awareness of World Parkinson’s Day, we invited 18 different Parkinson’s patients to write our ads in their own handwriting. 

Each patient wrote the message "Today is World Parkinson’s Day" and signed their name under the headline.

Credit

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi
Source: I Believe in Adv

Greenpeace - What John West tuna cans should really look like.

The Problem

John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing practices, another 10 million cans could be filled with sea turtles, sting-rays and dolphins inadvertently killed as by-catch.

The idea

We sent out John West Tuna cans in the shape of marine life to journalists, public figures and social influencers in order to raise awareness of their unsustainable fishing methods and put the problem in people's hands.

Credit

Advertising Agency: Saatchi & Saatchi, Australia
Executive Creative Director: Damon Stapleton
Creatives: Gene Brutty, Timothy Seddon, Darren Borrino, Stuart Turner
Group Account Director: Jasmin Barnes
Account Executive: Elizabeth Bourke
Producer: Claire Colohan
3D Designer: Mark Sterne
Source: I Believe in ADV

Facebook round-up. #weekly 46

The seven most popular posts of the week.

Genetics

Advertising vs. Reality

Awesome Lego sculpture by Nathan Sawaya

The cycle of abuse

This is always an exciting time

Which Religion cares the most about the homeless?

Saudi Arabia issues first anti-domestic abuse Ad

ANAR Foundation - "Only for children"

ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?

Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.

For Adults

For Children

Credit

Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Director: Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Director: Jesús Martínez, Nacho Capelo, Javier García. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Client Contact: Tomás Lagunas, Marisa Sarralde, Benjamín Ballesteros, Marta Ruiz-Castillo

Saudi Arabia issues first anti-domestic abuse Ad.

“Some things can’t be covered. Fighting women’s abuse together.”

Credits
Client: King Khalid Foundation
Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen

Dove - Unconventional Billboard in Tel Aviv

"Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty."

Credits
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded

WWF clearing a football pitch during live game

In order to show that every four minutes an area the equivalent of a football pitch is deforested in Brazil, the WWF changed the colour of the pitch from green to a dead dark brown sporadically during the match.

   Source: Bloguerrilla