Smart fortwo - It can park anywhere

The brief
Smart wanted to do a tactical action for their main target, who live in city centres. The benefit was clear: in city centres it's difficult to find parking space, so the most intelligent thing you can do is drive a Smart, which you can park anywhere.
However, we had a problem. The same one as always: the budget for the action was really small.

The idea
We did a mailing that was made up of a small cardboard Smart, that was completely three dimensional. Thanks to simple technology (an elastic band), the cardboard automatically folded up to form the car inside the mailbox, so that when it was opened, the recipient found a perfectly parked Smart. 
The message was obvious: "It can park anywhere". 

Credit
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Source: I Believe in Adv

Greenpeace - What John West tuna cans should really look like.

The Problem

John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing practices, another 10 million cans could be filled with sea turtles, sting-rays and dolphins inadvertently killed as by-catch.

The idea

We sent out John West Tuna cans in the shape of marine life to journalists, public figures and social influencers in order to raise awareness of their unsustainable fishing methods and put the problem in people's hands.

Credit

Advertising Agency: Saatchi & Saatchi, Australia
Executive Creative Director: Damon Stapleton
Creatives: Gene Brutty, Timothy Seddon, Darren Borrino, Stuart Turner
Group Account Director: Jasmin Barnes
Account Executive: Elizabeth Bourke
Producer: Claire Colohan
3D Designer: Mark Sterne
Source: I Believe in ADV

Saxsofunny - Imaginary Musical Instruments

In un mercato fortemente competitivo come quello della sound production, Saxofunny è riuscita a differenziarsi dai suoi numerosi concorrenti attraverso la simpatica azione di direct marketing ideata dall'agenzia DDB di São Paulo.
Decine di potenziali clienti si sono visti recapitare delle insolite custodie di strumenti musicali, contenenti il reel aggiornato della casa di produzione.


Fonte: Directdaily

Lavonline - Tomato Splat

Per promuovere Lavonline, una società che offre un comodo servizio di lavanderia e calzoleria a domicilio prenotabile via internet, l'agenzia DDB di Milano ha pensato di raggiungere un migliaio, tra giovani manager e iperindaffarati professionisti, attraverso questa divertente azione di direct marketing.


Fonte: Directdaily

Schlüssel & Schloss - Security check

Con l'arrivo della bella stagione ad aumentare non è soltanto la temperatura ma anche, ahimè, il numero di effrazioni. Partendo da questo presupposto, la Schlüssel & Schloss di Innsbruck, specializzata in sistemi di sicurezza, ha lanciato un patente invito a non sottovalutare l'opportunità di un security check gratuito della propria abitazione.


Fonte: Directdaily