Smart - FOR more safety. #WhatAreYouFOR

Smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

Smart fortwo - It can park anywhere

The brief
Smart wanted to do a tactical action for their main target, who live in city centres. The benefit was clear: in city centres it's difficult to find parking space, so the most intelligent thing you can do is drive a Smart, which you can park anywhere.
However, we had a problem. The same one as always: the budget for the action was really small.

The idea
We did a mailing that was made up of a small cardboard Smart, that was completely three dimensional. Thanks to simple technology (an elastic band), the cardboard automatically folded up to form the car inside the mailbox, so that when it was opened, the recipient found a perfectly parked Smart. 
The message was obvious: "It can park anywhere". 

Credit
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Source: I Believe in Adv

Smart - Lock Bike

La versatilità urbana di una Smart fortwo è paragonabile a quella di una bici.


Fonte: I Believe in Adv
Agenzia: BBDO di Toronto

Stabilità creativa

Come cambiare la percezione nei confronti della stabilità su strada della piccola Smart?
L'agenzia Contrapunto di Madrid lo ha fatto con questo fantastico billboard.



Via