Smart fortwo - It can park anywhere

The brief
Smart wanted to do a tactical action for their main target, who live in city centres. The benefit was clear: in city centres it's difficult to find parking space, so the most intelligent thing you can do is drive a Smart, which you can park anywhere.
However, we had a problem. The same one as always: the budget for the action was really small.

The idea
We did a mailing that was made up of a small cardboard Smart, that was completely three dimensional. Thanks to simple technology (an elastic band), the cardboard automatically folded up to form the car inside the mailbox, so that when it was opened, the recipient found a perfectly parked Smart. 
The message was obvious: "It can park anywhere". 

Credit
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Source: I Believe in Adv

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Greenpeace - What John West tuna cans should really look like.

The Problem

John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing practices, another 10 million cans could be filled with sea turtles, sting-rays and dolphins inadvertently killed as by-catch.

The idea

We sent out John West Tuna cans in the shape of marine life to journalists, public figures and social influencers in order to raise awareness of their unsustainable fishing methods and put the problem in people's hands.

Credit

Advertising Agency: Saatchi & Saatchi, Australia
Executive Creative Director: Damon Stapleton
Creatives: Gene Brutty, Timothy Seddon, Darren Borrino, Stuart Turner
Group Account Director: Jasmin Barnes
Account Executive: Elizabeth Bourke
Producer: Claire Colohan
3D Designer: Mark Sterne
Source: I Believe in ADV

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"Free internet in Oporto" by Fra Biancoshock.

Were detected 53 locations in the city center and neighboring areas where internet connection is offered by people who didn't care to put a password to their account. In this way everyone can connect to the internet for free at the point indicated by the sign and may even know the nickname of the user who is giving internet and, at that time, will have a connection to internet line much slower. Signs are 53 "thanks!" to 53 people who "decide" to have a slower connection to allow especially tourists (who otherwise would pay their telephone company to get internet in another state) to connect their smartphone for free.

Source: Fra Biancoshock