Museum of the Great War - An unexpected umbrella

In order to attract new visitors, the museum of the great war created a partnership with several hotels close to gare de l'Est, the Paris train station serving the city where the museum is located, only 20 minutes away. It provided the hotels with ordinary-looking, black umbrellas that were made available to guest at the reception desk in the event of inclement weather. Upon opening the umbrella, users were surprised to find themselves immersed in a 360° view of a WWI battlefield along with the following message:

 "IN 1914, NOTHING WOULD HAVE PROTECTED YOU FROM THE KIND OF THE RAIN POURING DOWN."

The umbrella served as reminder of just how merciful the sky today is, even when obscured by clouds. And how, a century on, it is imprerative not to forget, as peace proves to be fragile.

Brian Kane - Healing Tool

Healing Tool is art designed for people in cars. A temporary public art installation using digital billboards on interstate freeways.

The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.
The piece builds on a body of work which simulates digital experiences in the real world. In this case, simulating the Photoshop Healing Tool to replace or patch over the landscape which is blocked by the billboard.

Cool brand evolution

The invasion is coming – Guerrilla marketing in Rome

Da un'email di Mr. Invader

"Popolo della Terra, veniamo da un galassia lontana e siamo tra voi in cerca del vostro aiuto. Il nostro popolo è in grave pericolo, la nostra sopravvivenza dipende dal Borax, una risorsa ormai presente solo sul vostro pianeta e vi chiediamo di condividerla con noi.

Nelle ultime settimane, siamo apparsi nella città di Roma e abbiamo avuto modo di conoscere le vostre abitudini e di divertirci insieme a voi. Ora sappiamo cosa offrirvi in cambio del vostro aiuto.

Il 25 maggio 2015 ci presenteremo ufficialmente e potrete giovare dei nostri doni. Vi offriremo una tecnologia per voi ancora ignota e porteremo amore e serenità nelle vostre vite.

Se deciderete di unirvi a noi, capirete che un mondo migliore è possibile.

Non abbiate paura, siamo gli Invaders, veniamo in pace e siamo qui per restare."

"Stick out like a sore thumb" - Promo Mailer by Justin Poulsen

Toronto-based photographer Justin Poulsen surprised his potential clients with a remarkably realistic and literal interpretation of a thumb drive.