How to Traumatize Your Children

It seems that everywhere you look there is a so-called expert telling you that everything you're doing is wrong and that clearly, your children will grow up to be disease-ridden, moronic hooligans. This book is here to change all of that. We prefer to call it Self-Hurt rather than Self-Help because you really probably shouldn't do anything advised in its 144 pages. How To Traumatize Your Children teaches you how to give your children the lifelong gifts of mental and emotional damage.

Source: Geek Alerts

Centre for the rehabilitation of natural human feelings - Life Potions.

Peace is a state of mental and spiritual serenity and calmness

Love is an emotion of strong affection and personal attachment

Joy is a state of well-being characterised by positive and pleasant emotions

Hope is the feeling of expectation for a certain thing happen

Empathy is the ability of blurring the line between self and other

Source: Valerio Loi

Domino's Pizza - Eat hot. #DM

Domino's provides a really fast delivery so that pizza can always be hot when it gets to the customer's door.

We had to ensure that concept on the only point of contact with the client: his home. In general, addressed flyers in brazil tend to be an outdated media with a lot of bad and intrusive advertising. The challenge was to create something that really stuck. Using a door-to-door guerrilla strategy we came up with an original use of media: we placed flyers under each door (half in, half out) in a way that it seemed real oven spatulas delivering pizza inside the house. 

Credits:

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock
Art Director: Rodrigo Moraes
Copywriter: Frederico Cruz
Photographer: Max Moure / Hamdan
Illustrator: Rodrigo Moraes
Source: AOTW

World map of dominating websites

Source: Webempires.org

TATA Motors - "Don't get your hands dirty."

Regional newspapers are usually printed on cheaper quality newsprint. Consequently dark colours bleed off the page and readers often end up with stained fingers. 

We used this "problem" to our advantage, to communicate the benefits of Tata Motors 24x7 On-road Assistence.

Don't get your hands dirty.

Credits:
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Devendra Mankame, Devendra Mankame
Copywriter: Devendra Mankame
Post Production: Cocktail art
Source: I Believe in ADV

Gatorade Lawn Refresher. #ambient

We used the environment as our medium, creating special outdoor ads to comunicate to our core customer base generating huge talk value. The sprayers on a football field rehydrates the grass. Gatorade rehydrates the body. We created a field of gatorade sprinklers.

Credit:
Advertising agency: DDB Shanghai
Source: CampaignBrief Asia - Via: Paperplane

Object Movie Posters by Maxime Pecourt

The iconic object of the movie composed with all the significant objects featured in the movie.

Source: Society6 - Via: Thaeger

Fevikwik - The First Reusable Piggy Bank.

A piggy bank is great for saving money. And useless once it's broken. But this is no ordinary piggy. It's a reusable one-the label says so. But how?

500 such piggys were given out to dealers across India. When they eventually broke it, they found a tube of Fevikwik instant adhesive inside.

Pleasantly surprised, they happily stuck together the "piggy" and reused it.

It gave the dealers a unique demo right in their homes and reasserted the brand's claim of instant fixing and ease of use.

Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Creative Director: Sameer Sojwal, Amitabh Agnihotri
Art Director: Shankar Kamble
Copywriter: Nandkishor Prabhukelusakar
Source: Campaign Brief Asia

WWF - The Plantmen

WWF and Miraflores Municipality joined forced to raise awareness on the state nature is in, and the problems it will face if we don't help now.

Nature needs our help.

The Plantmen leave us an important lesson: We shouldn't wait for nature to reach miserable conditions in order to realize that it needs our help.

Credits:
Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Source: I Believe in ADV

The dream of Italians

Italian artistic duo Antonio Garullo and Mario Ottocento - who were also one of the first couples to enter into a same-sex marriage in the Netherlands in 2002 - have set up a shocking installation in the Palazzo Ferraioli, in the centre of the city. The installation consists of a life-sized silicon model of former Italian premier Silvio Berlusconi, apparently on his deathbed. The highly lifelike figure is on display from 30 May.

Entitled "Il sogno degli italiani", the work show presents Italy’s longest serving post-war prime minister in a glass coffin, in a state of apparent bliss. A broad smile stretches across his face. In his right hand, he clutches a copy of a campaign leaflet delivered to millions of Italian voters during the last election, while his left is shown to be resting on the undone flies of his trousers. He is dressed in a shirt and suit, with somewhat improbably Mickey Mouse slippers on his feet.

According to the artists, with this installation, which presents an effigy of ex-Italian leader in a way that echoes presentation of Christian saints, or leaders that were the subject of personality cults (such as Mao or Lenin), in order to underline the once esteemed place that Berlusconi once had in Italian politics, and his fall from it.

Source: Art Media Agency Via: Zeutch