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martedì, maggio 29

Freedom from Torture - Recruitment ads

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Freedom from Torture has launched a campaign to raise awareness of torture around the World by placing mock job adverts in the recruitment sections of The Guardian and The Independent.




Credits.
Advertising agency:  Ogilvy & Mather, London, UK
Source: Civilsociety - Via: nonconvenzionale

lunedì, maggio 28

AXE - Effect Project. Interactive magazine ad

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A special print technology used in magazines, targeting the Axe audience, allows us to show the consumer, in an effective and new way, what to expect when Axe is used.
"Where there's AXE, there are the girls"




Credits:
Advertising Agency: Lowe, İstanbul, Turkey
Creative Director: Emre Noyan, Can Apaydın
Art Director: Ekin Arşiray
Copywriter: Volkan Bintepe
Source: I Believe in ADV

giovedì, maggio 24

Dorothy - No Globes

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The single greatest threat to the climate comes from burning coal but despite this a whole new fleet of dirty coal-fired power stations are on the verge of being built in the UK (the first for 30 years). The snow globe was designed for Ctrl.Alt.Shift in anticipation of the United Nations Climate Change Conference in Copenhagen 2009.






Source: Dorothy

Natasha Goulbourn Foundation - Moody Watch

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To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Credits:

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
Source: I Believe in ADV
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