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giovedì, agosto 2

Interactive 3D Art Exhibition in Hangzhou.

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"This exhibition really changes the standard notion of visiting art galleries and museums. Usually people just view the exhibits, which in any case can not be touched with a serious expression, while it can only give a respectful distance from them. Here is the opposite: to touch the paintings are not just possible but even necessary. Everyone will remember, a smile on your face all the time."















Source: WHUDAT

First United Mission - Street Sculptures by Mark Jenkins.

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To create awareness for homeless issues in Vancouver, we wanted to highlight First United's efforts to help people get off the streets.
In order to represent all the homeless people First United has helped, we place life-size statues on streets in the downtown core. Upon closer inspection it became clear that there were no people inside the soiled clothes. A cup sitting in front of each 'homeless person' contained slips of paper with directions to facebook profiles for people who'd actually been helped off the street by First United. These profiles linked back to First United's website



Credits

Advertising Agency: DDB, Vancouver, Canada
Chief Creative Officer: Cosmo Campbell, Dean Lee, Mark Jenkins
Copywriter: Kevin Rathgeber, James Chutter, Cameron Reed
Art Director: Colin Hart, Mark Jenkins
Producer: Scott Russell
Account Manager: Karen Martin, Kaeda Camero
Source: I Believe in ADV

mercoledì, agosto 1

Ikea Flat Pack Direct Mailer by Leo Rosa Borges

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You're watching TV and suddenly you see something slid under your door. It looks like an Ikea box. When you pick it up and open it a whole bedroom pops up to demonstrate two things: Ikea flat pack furniture designs are super easy to assemble and they look great.
All the items used in the bedroom can be found at Ikea - from the furniture to the bed sheets to the comfy slippers. This one was really a labor of love. It involved hours and hours in Photoshop amongst hundreds of layers, a number of visits to Ikea and lots of photography and retouching. Not to mention the hours down at the press.

The DM demonstrates how easy it is to decorate your home with Ikea flat pack designs.
Source: Behance Via: Creativeadvisory.it

martedì, luglio 31

Noah - Robbenkiller.

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More than 900,000 seals are killed every year around the world.
NOAH took the fight against seal hunters to the streets.
Creating a billboard that encouraged people to use their small change to make seal hunters disappear.





Credits:
Advertising agency: Jung von Matt/Neue Elbe
Source: ADVERBLOG

lunedì, luglio 30

Disasterland.

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Disasterland is Mexican artist Rodolfo Loaiza's tribute to pop culture, fashion, animation, horror films and the undeniable attraction of celebrity. The stage is set for fantasy to collapse and surrender to the inevitable apocalypse of 21st century Hollywood. Fairytale characters continue to dominate his latest project –this time caught in the headlines of our favorite tabloid stars. 

Continuing his penchant for cleverly depicting the "uncouth" customs of our dichotomous society, Rodolfo explores what would happen to our fables if they were flesh and blood and confronted with the frenetic and excessive world of fame. Who among them would prove susceptible to the excesses of drugs, alcohol, harassment or vanity? 

With his sharp and characteristic black humor Loaiza captures images once morbidly circulated by the media, and proposes a novel way of reviewing them. In Disasterland, heterosexual happy endings have been discarded; outdated. In this story, discriminated minorities will finally achieve the resolution they've yearned for, beyond any bias or phobia.

Snow and Blood

Once Upon a Time

Drunk on Love 2

Hakuna Matata 

Kill Mulan

Never Sleep Again

Paparazzi Night

Snow Queen

Blood Forest

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