Hyundai - Genuine Parts

The one thing without original replacement parts is you!

McDonald’s turned popular menu items into weather icons for real-time billboards

McDonald’s tapped the U.K.’s Met Office to collect real-time weather data. That way, the billboards update alongside the changing weather conditions to give consumers an accurate weather update.

Facebook Here Together

After latest algorithm change and the Cambridge Analytica case....

Spotify - Interactive homage to David Bowie

Although he hailed from London, music icon David Bowie spent the majority of his life living in, and falling for, New York City. After moving across the pond, he was welcomed to the City with open arms, and soon came to call himself a New Yorker. In the way that Bowie discovered his adopted city, Spotify is giving music lovers the opportunity to go on a journey through the immersive David Bowie Subway Takeover exploring the musician's influence on music, fashion, culture, and the city that he loved.

BIANCOSHOCK - B.TOY

Behind the growing success of street art there are often mechanisms that transform artists into tools in the hands of galleries, institutions and media. In a market interested both in the economy of attention and the selling of artworks, the street artist is the ideal low-cost toy. He distracts, entertains, sets trends, attracts followers and likes and has low economic claims. You don't even need to contact him well in advance, because today the offer in this environment is so wide that you have a wide margin of choice even a few days before an event.

Amnesty International - School bus

This is a promotional School bus that demonstrates the reality of child soldiers. It will drive around major cities to raise awareness on the issue.

Museum of the Great War - An unexpected umbrella

In order to attract new visitors, the museum of the great war created a partnership with several hotels close to gare de l'Est, the Paris train station serving the city where the museum is located, only 20 minutes away. It provided the hotels with ordinary-looking, black umbrellas that were made available to guest at the reception desk in the event of inclement weather. Upon opening the umbrella, users were surprised to find themselves immersed in a 360° view of a WWI battlefield along with the following message:

 "IN 1914, NOTHING WOULD HAVE PROTECTED YOU FROM THE KIND OF THE RAIN POURING DOWN."

The umbrella served as reminder of just how merciful the sky today is, even when obscured by clouds. And how, a century on, it is imprerative not to forget, as peace proves to be fragile.

Brian Kane - Healing Tool

Healing Tool is art designed for people in cars. A temporary public art installation using digital billboards on interstate freeways.

The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.
The piece builds on a body of work which simulates digital experiences in the real world. In this case, simulating the Photoshop Healing Tool to replace or patch over the landscape which is blocked by the billboard.

Cool brand evolution

The invasion is coming – Guerrilla marketing in Rome

Da un'email di Mr. Invader

"Popolo della Terra, veniamo da un galassia lontana e siamo tra voi in cerca del vostro aiuto. Il nostro popolo è in grave pericolo, la nostra sopravvivenza dipende dal Borax, una risorsa ormai presente solo sul vostro pianeta e vi chiediamo di condividerla con noi.

Nelle ultime settimane, siamo apparsi nella città di Roma e abbiamo avuto modo di conoscere le vostre abitudini e di divertirci insieme a voi. Ora sappiamo cosa offrirvi in cambio del vostro aiuto.

Il 25 maggio 2015 ci presenteremo ufficialmente e potrete giovare dei nostri doni. Vi offriremo una tecnologia per voi ancora ignota e porteremo amore e serenità nelle vostre vite.

Se deciderete di unirvi a noi, capirete che un mondo migliore è possibile.

Non abbiate paura, siamo gli Invaders, veniamo in pace e siamo qui per restare."

"Stick out like a sore thumb" - Promo Mailer by Justin Poulsen

Toronto-based photographer Justin Poulsen surprised his potential clients with a remarkably realistic and literal interpretation of a thumb drive.

Siska - Unconditional rebel. The shortest shooting ever.

This is a real video performance, a slow motion video, a sequence map with a traveling in front of 80 extras placed on 80 meters along a little road, lost in an industrial area. Filmed at 1000 frames/second with a Phantom flex 4k from a car driven at 50km/h, the shooting took 5 seconds for a 3'30 video.

 

Credit

Written & directed by Guillaume Panariello
Cinematography by Thomas Rames
Visual effect by Benoit Maffone (La Planète Rouge)
Produced by VLB Recordings & La Planete Rouge : laplaneterouge.fr
Music by siska : facebook.com/siskasoundofficial

SAAQ - Social guerrilla

Against a car, a pedestrian has no chance.

Here's how to raise awareness about the dangers of distracted driving.



Source: Shot

Animated posters

Artwork by Sebeastian Stan

SELF GIFT BALLOONS ON THE STREET – HAPPY HALLOWEEN BY MOODE STICKERS

In occasione di Halloween, il laboratorio creativo Moode Stickers ha decorato la Capitale con  balloons a tema, illuminati internamente. Nelle vicinanze dei palloncini era poi presenti dei kit per la decorazione fai da te.

Source: Shot Mcn

KitKat - Creative billboard.

"We used the iconic slogan, giving it an ironic twist with our poster design that implies the person putting the billboard up has quit work early to enjoy a KitKat."

Credits

Advertising Agency:JWT, London, United Kingdom 
Copywriter:Jeremy Carr 
Art Director:Jeremy Carr 
Design:Mark Gardener 
Account Supervisor:Antony Hill 
Account Manager:Rachel Vares 
Project Manager:Rachel Clutterbuck

GIFs of street art by A. L. Crego

Spain-based photographer A. L. Crego creates animated GIFs of street art.

BCF - "If only checked your breasts as often"

Not checking status updates won't hurt you. But breast cancer can, and might even kill you. In the time you spend online, you can easily do a breast self-examination instead. Learn how to perform one at bcf.org.sg

MINI - “Why would you need two legs?"

Unconventional communication to promote the MINI with an automatic gearbox during MOTELx - Lisbon International Horror Film Festival

Credits

Advertising Agency:Normajean, Lisbon, Portugal
Creative Directors:Tiago Alvorão, Alexandre Nobre
Art Director:Marco Leal
Copywriter:André Peixoto
Makeup Artist:João Rapaz
Account Supervisor:Hugo Vaz

Smart - FOR more safety. #WhatAreYouFOR

Smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.