PETA - 98% Human

A powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

Over the years, the advertising industry has produced hundreds of commercials featuring real great apes. Advertisers were unaware of the terrible ordeal the animals endured in order to end up in front of the camera. Please take the pledge and commit to never use real great apes.

Credit
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Source: I Believe in ADV

Facebook round-up. #weekly 48

The seven most popular posts of the week.

Monday is coming, be prepared

Thank God It's Friday

Amazing optical illusion by Erik Johansson

Emoticons vs. Botoxicons by Tim Whyatt

"Who am I?" by Simply Deep

  

Copy: “At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”

Modern heroes

Israel Parkinson Association - Awareness Campaign.

To promote awareness of World Parkinson’s Day, we invited 18 different Parkinson’s patients to write our ads in their own handwriting. 

Each patient wrote the message "Today is World Parkinson’s Day" and signed their name under the headline.

Credit

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi
Source: I Believe in Adv

Smart fortwo - It can park anywhere

The brief
Smart wanted to do a tactical action for their main target, who live in city centres. The benefit was clear: in city centres it's difficult to find parking space, so the most intelligent thing you can do is drive a Smart, which you can park anywhere.
However, we had a problem. The same one as always: the budget for the action was really small.

The idea
We did a mailing that was made up of a small cardboard Smart, that was completely three dimensional. Thanks to simple technology (an elastic band), the cardboard automatically folded up to form the car inside the mailbox, so that when it was opened, the recipient found a perfectly parked Smart. 
The message was obvious: "It can park anywhere". 

Credit
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Source: I Believe in Adv

Facebook round-up. #weekly 47

The seven most popular posts of the week.

How to make a rain effect

In case of broken love. Street Art by oakoak

End of pleasure. Today is Monday

Fat Heroes by Carlos Dattoli

Let's play

That's one way to keep a baby calm during a photoshoot

The Beatles Traffic Light