Fashion Victims by Yolanda Dominguez.

"Fashion Victims” is an urban action inspired by the recent events in Bangladesh (the collapse on the 24th. of April of various textile workshops which killed 1,127 workers) which means to bring into the light of day the real “fashion victims”: the enslaved workers and child exploitation and the millions harmed by the contamination that the factories produce in the production countries.”

Source: Bloguerrilla

Vancouver Aquarium - Shark Fin Tidal Poster

"Our message promoting the Sharks & Rays exhibit was revealed with each and every tide. The floating shark fin would rise and fall, no matter the water level, drawing in curious onlookers and photographers in the high traffic area of Stanley Park. The first photo of the fin sparked a frenzy on social media networks including Facebook, Twitter and several local blogs and newspapers. As the tide receded and the poster was revealed, a second photo was released to the public. In the first week alone, the Shark Fin Tidal Poster garnered nearly 120,000 online impressions."

Credit
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Source: I Believe in ADV

Facebook round-up. #weekly 50 #FirstAnniversary

The most popular posts of the year.

Baby sleep positions

Like father, Like son

Animal Equality - Protest during “Day Without Meat” in Barcelona

Light switch - Save energy!

Awesome floor

Morgan Freeman wins!

Mother's darling

Justine! by Patrice Laroche

A lifetime on one picture

“Follow Me“ - A personal project of Russian photographer Murad Osmann

Durex - "To all those who use our competitors products: Happy Father's Day."

"Thank you mom and dad for giving me the world"

Curious fox

The day after Valentine's Day

AMMAR - Creative Outdoor Ad Campaign.

Advertisement: 86% of sex workers are mothers. We need a law to regulate our work.

Tnx curl jam
Advertising Agency: Ogilvy 
Client: AMMAR (Argentina’s Sex Workers’ Association)

Swisscom - All eyes on the S4.

At the Zürich Bahnhof train station, an installation with dual videocameras records visitors that compete live for a brand new Samsung S4 telephone. 

Credit 
Agency: Heimat Berlin / Perfect Fools
Source: Pragmatiko

Su Vulcano con un MacGuffin in mano

Una breve digressione di Andrea Natella su storytelling e guerriglia marketing.

Via KOOK Artgency

Facebook round-up. #weekly 49

The seven most popular posts of the week.

One minute!

There's a serious lack of understanding between them

Love at first sight it might be dangerous

"Racional" - Sculpture by Yoan Capote

Tourist Shot User Manual by Femmy Priscillya Antolinez

The irony of fate. Share a Coke with....

Game of Thrones Toilet Decal

PETA - 98% Human

A powerful video created by BBDO that sheds light onto the turmoil faced by great apes used by the entertainment industry.

Over the years, the advertising industry has produced hundreds of commercials featuring real great apes. Advertisers were unaware of the terrible ordeal the animals endured in order to end up in front of the camera. Please take the pledge and commit to never use real great apes.

Credit
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Associate CD / Art Director: Daniel Aykurt, Alessandro Fruscella
Production: The Mill
Source: I Believe in ADV

Facebook round-up. #weekly 48

The seven most popular posts of the week.

Monday is coming, be prepared

Thank God It's Friday

Amazing optical illusion by Erik Johansson

Emoticons vs. Botoxicons by Tim Whyatt

"Who am I?" by Simply Deep

  

Copy: “At this moment, your bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!”

Modern heroes

Israel Parkinson Association - Awareness Campaign.

To promote awareness of World Parkinson’s Day, we invited 18 different Parkinson’s patients to write our ads in their own handwriting. 

Each patient wrote the message "Today is World Parkinson’s Day" and signed their name under the headline.

Credit

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi
Source: I Believe in Adv

Smart fortwo - It can park anywhere

The brief
Smart wanted to do a tactical action for their main target, who live in city centres. The benefit was clear: in city centres it's difficult to find parking space, so the most intelligent thing you can do is drive a Smart, which you can park anywhere.
However, we had a problem. The same one as always: the budget for the action was really small.

The idea
We did a mailing that was made up of a small cardboard Smart, that was completely three dimensional. Thanks to simple technology (an elastic band), the cardboard automatically folded up to form the car inside the mailbox, so that when it was opened, the recipient found a perfectly parked Smart. 
The message was obvious: "It can park anywhere". 

Credit
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Source: I Believe in Adv

Facebook round-up. #weekly 47

The seven most popular posts of the week.

How to make a rain effect

In case of broken love. Street Art by oakoak

End of pleasure. Today is Monday

Fat Heroes by Carlos Dattoli

Let's play

That's one way to keep a baby calm during a photoshoot

The Beatles Traffic Light