McDonald’s turned popular menu items into weather icons for real-time billboards

McDonald’s tapped the U.K.’s Met Office to collect real-time weather data. That way, the billboards update alongside the changing weather conditions to give consumers an accurate weather update.

CREDITS
Client McDonald’s
Agency Leo Burnett London
Chief Creative Officer Chaka Sobhani
Creative Director Pete Heyes
Art Director Ben Newman, Liane Dowling
Copywriter Ben Newman, Liane Dowling
Designer Paul Reddington & Kinda Savarino
Account Director Vicki Reiz – Board Account Director, Steph Bates – Senior Account Manager, Gracie Smith – Account Manager
Planning Director Max Keane
Planner Caitlin Morley & Catherine Owen
Agency Producer Sarah Ioannou
Illustrator James Andrews
Production Company Grand Visual
Campaign Management Platform OpenLoop
Media Planning and Booking Talon and OMD

Via adweek