MINI - “Why would you need two legs?"

Unconventional communication to promote the MINI with an automatic gearbox during MOTELx - Lisbon International Horror Film Festival

Credits

Advertising Agency:Normajean, Lisbon, Portugal
Creative Directors:Tiago Alvorão, Alexandre Nobre
Art Director:Marco Leal
Copywriter:André Peixoto
Makeup Artist:João Rapaz
Account Supervisor:Hugo Vaz

Unconventional outdoor ads by Apotek

Smart outdoor advertising in Stockholm subway uses ultra-sonic sensors that are able to detect when a train is coming. As the result model's hair is beautifully blown by the wind.

Source: Bloguerrilla

Facebook round-up. #weekly 77

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RainCity Housing - Benchvertising.

RainCity Housing provides specialized housing and support services for the homeless. To help communicate this, we created a transit bench that transforms into a temporary shelter for those in desperate need. When the roof is up Rain City Housing’s address is posted on the inside along with the message “Find a home here”

Credits
Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Source: AOTW

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The seven most popular posts of the week.

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Blinkbox - Ambient marketing for Game of Thrones

Spectacular dragon skull installation on Charmouth Beach (famous for its treasure trove of dinosaur fossils), to mark arrival of HBO's third season of Game of Thrones on Blinkbox. 

Amnesty International - A Strong Dish.

The death penalty is on table.

For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast. 

At the food court 

We convinced James Reynolds to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.

Credit

Advertising Agency: DDB Latina, San Juan, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals

Torneo V - "Sucking strength never stops" #AmbientMarketing

Clever Ambient Marketing action to promote new vacuuming Toshiba Torneo V.



Credit
Advertising Agency: Dentsu
Source: Paperplane

Vivienne Westwood Mannequins Turn into Domestic Abuse Victims

In Milan, British designer Vivienne Westwood turns the mannequins in her store window into victims of domestic abuse, giving them black eyes and bruises, to raise awareness of a growing problem.

Credit 
Advertising agency: Leo Burnett, Milan.
Source: Youtube

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Prague Spring - Ring up your music

Idea

In order to promote the festival of classical music we perform a promo action in the shop where every customer can compose his own piece of music. We draw a musical staff on the cash register tape. When the cashier is ringing up the sale, some sounds are coming from the speakers forming a piano work composed by the customer instead of the annoying ringing. After passing the checkout lane the customer receives a receipt with the list of purchases and a sheet music of his own composition.

How does it work

The cash register tape has the indicators that detect the location of items in musical staff. After that the notes are organized in the same order as the items on tape forming a piano piece of music.

Credits

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art director: Mitya Katkin

A Good Day to Die Hard - Time bomb. #ambient

Display for the movie “A Good Day to Die Hard”, in a bomb format, installed at movie theaters and subways stations.

Credits
Advertising Agency: OFF Publicidade e Propaganda, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Directors: Felipe Dias, Daniele Chiarantini
Copywriter: Andrei Ivanoff
Graphic Producer: Carlos Alberto de Francis Filho
Co-producers: Bruno Zago, Marcelo Quintino
Account Executives: Caline Fonteneau, Thiago Romão
Media Director: Carlos Querino
Source: I Believe in ADV

Fastweb - Is your line that fast?

Look what happened in Milan to demonstrate the speed of the optical fiber Fastweb.

The Walking Dead countdown display at Union Station Toronto. #TWDFEB10

Created by agency Leo Burnett Toronto

DRAG MACHINE Theater Show - Ambient.

Faucets and pipes throughout Denver were incorporated into each poster to reinforce the message that drag is back in a big way.

Credits:
Advertising Agency: gyro, Denver, USA
Art Director: Rob Lewis
Copywriter: Ricky Lambert
Planner: Kim Lauersdorf
Account Manager: Kari Wiens
Source:  The Denver Egoist

Lo sport è un’opera d’arte.

Per promuovere l’apertura del nuovo punto vendita di Firenze, Intersport si è affidata alla creatività dell'agenzia MagillaGuerrilla che ha organizzato, con la collaborazione di alcune statue viventi,  una sorprendente mostra itinerante per le vie principali del centro cittadino.

Source: Bloguerrilla

KAORI - Japanese Restaurant. #Installation

An amazing installation created to promote the opening of Kaori japanese restaurant.
  Source: www.guerrillamktg.it

DBS Bank - Expect the Unexpected. Halved Car?

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Credits:

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
Published: October 2012
Source: Ads of the World

Nike - Live frozen moment in Venice Beach.

Great Ambient idea for the CP3.VI launch.
 

Credits
Advertising Agency: Wieden + Kennedy
Source: Bloguerrilla