With literally hundreds of social technology vendors to chose from, making a decision about which types of technologies to use is no small task for CMOs. Being successful in social shouldn't have to be so complicated. In order to make sense of the social vendor landscape, CMOs should take cues from big players like Salesforce.com and Oracle to narrow their social marketing needs down to a few must-have solutions. Here are the three types of social technologies that CMOs should consider for their businesses.
Source: Gigya
