Viralmente: twitter

martedì, febbraio 19

Amnesty International - Censored Tweet

The yearnings for freedom of expression have been highlighted by the Arab Spring uprisings and by the mobilizations and disputes involving the new information technologies – in 2012, the United Nations started to consider Internet access as a Human Right. But censorship remains a problem in several countries. How to call people’s attention to the subject in this new era of online activism? Amnesty International, in partnership with DM9Rio, launches Censored Tweet.

It is a mechanism in which people can tweet black bars of censorship, as if the tweets were being banned in your timeline. At the end of “censored tweet” there will be a non-identified link encouraging followers to click and unravel the action. That will also invite internet users to join the movement by creating their own “censored tweets” automatically. The concept is: “In many countries, this is what happens to those who try to express themselves.”

The project’s page is available in five different languages and automatically recognizes the country where it is being accessed from.

Credits

Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Ana Novis, Konjedic Leonardo, Rafael Ferrer, Rodrigo Dorfman and Igor Quintella.
Creative Director: Álvaro Rodrigues and Diogo Mello
Contact: Ciça Mattos and Márcia Feitosa
Project Manager: Anderson Passos
Producer: Cabana Criação
Approved by: Atila Roque, a Soledad Dominguez and Thais Herdy

Source: I Believe in ADV

lunedì, settembre 10

#socialmedia by ABOVE

scritto da Viralmente 0 commenti

As irony has it this video will be reblogged and seen on social media outlets the world over. Go ahead and participate in the irony and reblog the video on your facebook and twitter accounts.

People look at me like I’m from another planet when I tell them I don’t have social media like Facebook, Twitter, or Instagram. In the eyes of social media I’m severely outdated, lost and not ‘connected’.

Not partaking in the aforementioned social media makes me an outsider looking in on how hyper frequent society uses its sacred social media. I can’t help but observe the people around me who appear to be consumed and addicted to trying to keep up to speed on their social media pages.

You check your Facebook page while driving. Tweet a message that you ‘just took a shower’. Instagram a photo of your double soy macchiato with extra foam and so it continues ad infinitum.

I have more questions than I do answers with social media. We live in a ridiculously hyper fast pace life where information is exchanged so rapidly that it makes us feel inadequate and drains our attention span. This painting was executed at the GALORE festival (werket.dk/galore/) in Copenhagen, Denmark. The painting is a time-lapse composed of over 9,000 photos and painted over a 5-day period. Enjoy and try to keep up.

Website: goabove.com

lunedì, agosto 20

The Social Landscape Simplified For CMOs

scritto da Viralmente 1 commenti

With literally hundreds of social technology vendors to chose from, making a decision about which types of technologies to use is no small task for CMOs. Being successful in social shouldn't have to be so complicated. In order to make sense of the social vendor landscape, CMOs should take cues from big players like Salesforce.com and Oracle to narrow their social marketing needs down to a few must-have solutions. Here are the three types of social technologies that CMOs should consider for their businesses.