McDonald’s turned popular menu items into weather icons for real-time billboards

McDonald’s tapped the U.K.’s Met Office to collect real-time weather data. That way, the billboards update alongside the changing weather conditions to give consumers an accurate weather update.

Amnesty International - School bus

This is a promotional School bus that demonstrates the reality of child soldiers. It will drive around major cities to raise awareness on the issue.

Museum of the Great War - An unexpected umbrella

In order to attract new visitors, the museum of the great war created a partnership with several hotels close to gare de l'Est, the Paris train station serving the city where the museum is located, only 20 minutes away. It provided the hotels with ordinary-looking, black umbrellas that were made available to guest at the reception desk in the event of inclement weather. Upon opening the umbrella, users were surprised to find themselves immersed in a 360° view of a WWI battlefield along with the following message:

 "IN 1914, NOTHING WOULD HAVE PROTECTED YOU FROM THE KIND OF THE RAIN POURING DOWN."

The umbrella served as reminder of just how merciful the sky today is, even when obscured by clouds. And how, a century on, it is imprerative not to forget, as peace proves to be fragile.

The invasion is coming – Guerrilla marketing in Rome

Da un'email di Mr. Invader

"Popolo della Terra, veniamo da un galassia lontana e siamo tra voi in cerca del vostro aiuto. Il nostro popolo è in grave pericolo, la nostra sopravvivenza dipende dal Borax, una risorsa ormai presente solo sul vostro pianeta e vi chiediamo di condividerla con noi.

Nelle ultime settimane, siamo apparsi nella città di Roma e abbiamo avuto modo di conoscere le vostre abitudini e di divertirci insieme a voi. Ora sappiamo cosa offrirvi in cambio del vostro aiuto.

Il 25 maggio 2015 ci presenteremo ufficialmente e potrete giovare dei nostri doni. Vi offriremo una tecnologia per voi ancora ignota e porteremo amore e serenità nelle vostre vite.

Se deciderete di unirvi a noi, capirete che un mondo migliore è possibile.

Non abbiate paura, siamo gli Invaders, veniamo in pace e siamo qui per restare."

"Stick out like a sore thumb" - Promo Mailer by Justin Poulsen

Toronto-based photographer Justin Poulsen surprised his potential clients with a remarkably realistic and literal interpretation of a thumb drive.

SAAQ - Social guerrilla

Against a car, a pedestrian has no chance.

Here's how to raise awareness about the dangers of distracted driving.



Source: Shot

SELF GIFT BALLOONS ON THE STREET – HAPPY HALLOWEEN BY MOODE STICKERS

In occasione di Halloween, il laboratorio creativo Moode Stickers ha decorato la Capitale con  balloons a tema, illuminati internamente. Nelle vicinanze dei palloncini era poi presenti dei kit per la decorazione fai da te.

Source: Shot Mcn

KitKat - Creative billboard.

"We used the iconic slogan, giving it an ironic twist with our poster design that implies the person putting the billboard up has quit work early to enjoy a KitKat."

Credits

Advertising Agency:JWT, London, United Kingdom 
Copywriter:Jeremy Carr 
Art Director:Jeremy Carr 
Design:Mark Gardener 
Account Supervisor:Antony Hill 
Account Manager:Rachel Vares 
Project Manager:Rachel Clutterbuck

MINI - “Why would you need two legs?"

Unconventional communication to promote the MINI with an automatic gearbox during MOTELx - Lisbon International Horror Film Festival

Credits

Advertising Agency:Normajean, Lisbon, Portugal
Creative Directors:Tiago Alvorão, Alexandre Nobre
Art Director:Marco Leal
Copywriter:André Peixoto
Makeup Artist:João Rapaz
Account Supervisor:Hugo Vaz

Smart - FOR more safety. #WhatAreYouFOR

Smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

Amnesty International - Kiss Against Homophobia

A kiss between two people is the most intimate form of contact that perfectly symbolizes their commitment to one another. Collect 365 kisses, one for each day of the year, by the International Coming Out Day 2014 (October 11), demonstrating that love is a fundamental human right regardless of gender.

The purpose of the free kiss initiative is to remind us of this even after the end of Budapest Pride Week.

Give a kiss for equality if you want to kiss homophobia and transphobia good-bye!

SEND A KISS!

Credits

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Peter Tordai

Art Director: Carlos Ramas, Luther Filho

Creative Strategist: Tom Hidvegi

Head Of Art:Guilherme SomensatoHead of Art: Guilherme Somensato

Copywriter: Bence BodnárProject Managers: Rozalia Szigeti, Zsofia Maul

UNICEF - Making the invisible visible

Children who are victims of domestic violence wait with a sinking heart their parents to come home in the evening.

This UNICEF billboard literally throws light (and shadow) on this problem. As the evening comes and the street lights go on, a small silhouette casts on the billboard the shadow of the oppressor.

Domestos - #Toilets4all

Having to go to the toilet in the open is an issue that is faced by over a third of the world's population, mainly in developing countries.

To raise awareness of this issue we created a special toilet with one way glass.

You couldn't see in. But you could see out.

Then we put it in Piccadilly Circus for the public to use. It got some interesting reactions.

Heart and Stroke Foundation Canada Ride for Heart - Heart Bike

To create awareness of the Heart and Stroke Foundation’s annual Ride for Heart, we transformed a wheelchair into a bicycle with the message “From Hospital to Health”. Placed in various Toronto locations, signage on the bike invited people to the Facebook page where they could register for the ride, sponsor a rider, find out more about the research supported by the Foundation, and watch a video of the bike being made.

Tabasco - Creative print ad

Tabasco: Extremely hot!

Credits
Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Naya Koutroumani
Art Director:Alessio Criscuoli
3d:Cgworks
Illustrator:Cgworks

Malaysian Nature Society - "Be good to nature and it'll be good to you."

To promote nature appreciation in the city, we created a series of posters with pop-up birdhouses. These posters were sent as flat-packed mailers to partners and supporters of Malaysian Nature Society. Recipients became brand ambassadors and were encouraged to display the poster at their place of business.

Despite all our progress, women still see this everyday. #throughglass

"Woman's Day #throughglass" is a project whose only purpose is to make people think, on this special day, about the condition of women in our society.

"First Kiss" - Viral experiment for clothing company Wren Studio's fall collection.

Watch what happens when twenty complete strangers are asked to kiss.
 

A film by Tatia Pilieva 

Mary crying blood?

It's not fake and it's not a miracle...

Woman is Sacred. 

Polemic guerrilla action for the elimination of violence against women by LIGUE180

Thx Ramon Ballverdú

Unconventional outdoor ads by Apotek

Smart outdoor advertising in Stockholm subway uses ultra-sonic sensors that are able to detect when a train is coming. As the result model's hair is beautifully blown by the wind.

Source: Bloguerrilla