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Visualizzazione post con etichetta guerrilla marketing. Mostra tutti i post
Visualizzazione post con etichetta guerrilla marketing. Mostra tutti i post

martedì, maggio 19

The invasion is coming – Guerrilla marketing in Rome

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Da un'email di Mr. Invader

"Popolo della Terra, veniamo da un galassia lontana e siamo tra voi in cerca del vostro aiuto. Il nostro popolo è in grave pericolo, la nostra sopravvivenza dipende dal Borax, una risorsa ormai presente solo sul vostro pianeta e vi chiediamo di condividerla con noi.
Nelle ultime settimane, siamo apparsi nella città di Roma e abbiamo avuto modo di conoscere le vostre abitudini e di divertirci insieme a voi. Ora sappiamo cosa offrirvi in cambio del vostro aiuto.
Il 25 maggio 2015 ci presenteremo ufficialmente e potrete giovare dei nostri doni. Vi offriremo una tecnologia per voi ancora ignota e porteremo amore e serenità nelle vostre vite.
Se deciderete di unirvi a noi, capirete che un mondo migliore è possibile.
Non abbiate paura, siamo gli Invaders, veniamo in pace e siamo qui per restare."

venerdì, dicembre 5

martedì, novembre 4

SELF GIFT BALLOONS ON THE STREET – HAPPY HALLOWEEN BY MOODE STICKERS

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In occasione di Halloween, il laboratorio creativo Moode Stickers ha decorato la Capitale con  balloons a tema, illuminati internamente. Nelle vicinanze dei palloncini era poi presenti dei kit per la decorazione fai da te.



Source: Shot Mcn

venerdì, settembre 26

MINI - “Why would you need two legs?"

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Unconventional communication to promote the MINI with an automatic gearbox during MOTELx - Lisbon International Horror Film Festival







Credits

Advertising Agency:Normajean, Lisbon, Portugal
Creative Directors:Tiago Alvorão, Alexandre Nobre
Art Director:Marco Leal
Copywriter:André Peixoto
Makeup Artist:João Rapaz
Account Supervisor:Hugo Vaz

giovedì, settembre 18

Smart - FOR more safety. #WhatAreYouFOR

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Smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light.

lunedì, maggio 19

Heart and Stroke Foundation Canada Ride for Heart - Heart Bike

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To create awareness of the Heart and Stroke Foundation’s annual Ride for Heart, we transformed a wheelchair into a bicycle with the message “From Hospital to Health”. Placed in various Toronto locations, signage on the bike invited people to the Facebook page where they could register for the ride, sponsor a rider, find out more about the research supported by the Foundation, and watch a video of the bike being made.

venerdì, marzo 7

venerdì, novembre 29

Facebook round-up. #weekly 77

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The seven most popular posts of the week.

mercoledì, ottobre 9

Telekinetic Coffee Shop Surprise

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What if telekinesis was real? How would you react? This hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event.



The video was a prank made to promote Sony-Screen Gems’ upcoming “Carrie” remake, which debuts in theaters Oct. 18.

Pet condoms - Pregnancy protection for dogs and cats.

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Unconventional campaign by SF SPCA, a community-supported nonprofit dedicated to saving, protecting and caring for cats and dogs.

Discover what lies behind petcondoms.org.


venerdì, ottobre 4

Facebook round-up. #weekly 69

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The seven most popular posts of the week.

venerdì, settembre 6

Znak.com - "The Truth is dangerous"

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In a country without the freedom of speech there's nothing more dangerous than the truth.


Credits:
Advertising Agency: Voskhod, Yekaterinburg, Russia 
Creative Director: Andrey Gubaydullin 
Copywriters: Egor Gavrilin, Alexandr Solodky
Source: I Believe in adv

mercoledì, luglio 17

Blinkbox - Ambient marketing for Game of Thrones

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Spectacular dragon skull installation on Charmouth Beach (famous for its treasure trove of dinosaur fossils), to mark arrival of HBO's third season of Game of Thrones on Blinkbox




venerdì, giugno 28

WWF - Antvertising

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At the cologne zoo we let 500.000 ants demonstrate against rainforest deforestation five days long. Each day at 3 am they marched with their protest posters through their terrarium. The clou: The slogans (Fight, Solidarity) were shaped from real leaves. 
The strength in this idea is the usage of naturally given conditions and turning them into something unseen and unique. 

We let regional journalists view the demonstration first, and media coverage quickly followed. 

During five days 30.000 zoo visitors followed the action live in the cologne zoo. Via an SMS people directly could support the WWF. 

Videos were placed on the WWF website, on Youtube and the website of the cologne zoo. The Ant Rally was shared via the facebook pages of WWF and WWF youth Germany. 



Credits
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Director: Carsten Bolk, Christian Mommertz
Copywriter: Ramon Scheffer
Art Director: Fabian Pensel
Producer: Jack Gregory Donald, Kim Duesselberg
DoP: Ami Rodrigues, Ahmet Tan
Agency Producer: Steffen Gentis
Visual Effects: Andreas Landgraf
Editor: Stephen Krause
Voice Over: Tom Zahner
Sound Designer: Marco Manzo
Photographer: Jochen Manz
Creative Managing Director: Sebastian Hardieck, Christian Mommertz

lunedì, giugno 24

Amnesty International - A Strong Dish.

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The death penalty is on table.
For the first time in a century, Puerto Rico faces the possibility of death penalty. To avoid it, Amnesty International needed to shift public opinion fast. 

At the food court 
We convinced James Reynolds to reshoot his known series exclusively depicting the last meals of 5 innocent men, wrongfully executed in the US. The message was placed on fast food trays in leading courts.


Credit

Advertising Agency: DDB Latina, San Juan, Puerto Rico
Chief Creative Officer: Enrique Renta
Creative Director: Leslie Robles
Copywriter: Gabriel Ríos
Art Director: José Rivera
Photographer: James Reynolds
Account Manager: Edgardo Manuel Rivera
Planner: Marisa Pujals

lunedì, giugno 17

#dieselreboot - “I Resurrect The Destructed”

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La papessa Giovanna, figura leggendaria che avrebbe regnato sulla Chiesa dall’853 all’855, è la testimonial di un’azione di beamvertising ideata da Diesel per promuovere #dieselreboot, una call to action finalizzata alla mobilitazione di una comunità globale di artisti e creativi emergenti.
Chi sono i distrutti che risorgeranno? 
Non vi resta che consultare il sito, la pagina ufficiale o seguire l’hashtag #dieselreboot









martedì, aprile 2

Vivienne Westwood Mannequins Turn into Domestic Abuse Victims

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In Milan, British designer Vivienne Westwood turns the mannequins in her store window into victims of domestic abuse, giving them black eyes and bruises, to raise awareness of a growing problem.



Credit 
Advertising agency: Leo Burnett, Milan.
Source: Youtube
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