McDonald’s turned popular menu items into weather icons for real-time billboards

McDonald’s tapped the U.K.’s Met Office to collect real-time weather data. That way, the billboards update alongside the changing weather conditions to give consumers an accurate weather update.

Cool brand evolution

THE UNTOUCHABLES by Erik Ravelo

The Right to Childhood Should be Protected.

Credits

Erik Ravelo / F A B R I C A 2012

Creative Direction and Concept: Erik Ravelo

Photo: Erik Ravelo / Enrrico Bossan

Post production: Erik Ravelo

lolli-POP

By Massimo Gammacurta.

Stefan Asafti - The Greatest Brandversations

"This is a project about brands - the great brands of the modern world - which have build quite a history for themselves as the years went by .

There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual "conversations" between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.

I have switched the slogans of the brands amongst themselves, the goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.

Completing this project has taken a lot of time and a lot of patience on my part. Each little bit of the final image has been moved and resized manually in order to maintain a correct and balanced composition and layout of the elements.

Hope you enjoy!"

Fonte: Thaeger

Viktor Hertz - Honest Logos.

“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.”

Viktor Hertz

McDonald's - Free coffee.

L'agenzia canadese Cossette ha ideato questa semplice ed efficace performance per promuovere il free coffee di McDonald's.


Fonte: Paperplane