BCF - "If only checked your breasts as often"

Not checking status updates won't hurt you. But breast cancer can, and might even kill you. In the time you spend online, you can easily do a breast self-examination instead. Learn how to perform one at bcf.org.sg

Amnesty International - Kiss Against Homophobia

A kiss between two people is the most intimate form of contact that perfectly symbolizes their commitment to one another. Collect 365 kisses, one for each day of the year, by the International Coming Out Day 2014 (October 11), demonstrating that love is a fundamental human right regardless of gender.

The purpose of the free kiss initiative is to remind us of this even after the end of Budapest Pride Week.

Give a kiss for equality if you want to kiss homophobia and transphobia good-bye!

SEND A KISS!

Credits

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Peter Tordai

Art Director: Carlos Ramas, Luther Filho

Creative Strategist: Tom Hidvegi

Head Of Art:Guilherme SomensatoHead of Art: Guilherme Somensato

Copywriter: Bence BodnárProject Managers: Rozalia Szigeti, Zsofia Maul

UNICEF - Making the invisible visible

Children who are victims of domestic violence wait with a sinking heart their parents to come home in the evening.

This UNICEF billboard literally throws light (and shadow) on this problem. As the evening comes and the street lights go on, a small silhouette casts on the billboard the shadow of the oppressor.

Volkswagen - Awareness campaign

"Don't text and drive."

Credits
Advertising Agency:DDB Tribal, Berlin, Germany
Chief Creative Officer:Eric Schoeffler
Executive Creative Director:Matthias Schmidt
Creative Directors:Tomas Tulinius, Stephan Schäfer
Account managers:Susanne Plümecke, Tim Jüngling, Jan Golchert
Post Production:Zerone Düsseldorf

Amnesty International - Iggy Pop, Dalai Lama.

“Torture a man and he’ll tell you anything. Torture isn’t just inhumane, it’s ineffective. Stop it.”

“Justin Bieber is the future of rock ‘n’ roll”

“A man who doesn’t have a Rolex at fifty is a failure.”

Amnesty International - Likeness

Domestos - #Toilets4all

Having to go to the toilet in the open is an issue that is faced by over a third of the world's population, mainly in developing countries.

To raise awareness of this issue we created a special toilet with one way glass.

You couldn't see in. But you could see out.

Then we put it in Piccadilly Circus for the public to use. It got some interesting reactions.

The Weapon of Choice - The power of verbal abuse.

"The Weapon of Choice Project was conceived to provide a visual demonstration of the power of verbal abuse, and it's meant to provoke a conversation about the problems of domestic violence, child abuse and bullying."

Greenpeace - Trees Save Lives

Greenpeace demands an immediate moratorium on old growth beech forests in public domain. Why? Watch the video!

Crisis Relief - "Liking isn't helping."

Despite all our progress, women still see this everyday. #throughglass

"Woman's Day #throughglass" is a project whose only purpose is to make people think, on this special day, about the condition of women in our society.

Mary crying blood?

It's not fake and it's not a miracle...

Woman is Sacred. 

Polemic guerrilla action for the elimination of violence against women by LIGUE180

Thx Ramon Ballverdú

What kind of man are you?

aleXsandro Palombo says NO VIOLENCE AGAINST WOMEN with iconic cartoon characters. 

Source: Shot

Mistakes. Awareness campaign.

This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error.

Source: NZ Transport agency 

TAC - Ungiven Gifts #ungivengifts

The heartache of facing Christmas following the loss of a friend or family member on the roads is the focus of “Ungiven Gifts”, a touching installation of 209 Christmas gifts that will never given. Behind each of these gifts is a heartbreaking story of a life lost and of loved ones whose Christmas is ruined. 

The Ungiven Gifts installation, launched by Victoria’s Transport Accident Commission (TAC),  will be in the State Library forecourt until Wednesday. Visitors can leave either a commitment to safe driving or a tribute to a loved one on the Christmas tree, or on Facebook.

Credit
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Creatives: Rohan Cooke, Laura Petruccelli
Photographers: Louis Petruccelli, Guy Lavoipierre
Producer: Kath Regan
Account Director: Jodi Gubana
General Managers: Randal Glennon, Kerrie Spaargaren
Source: Bloguerrilla + AOTW

RainCity Housing - Benchvertising.

RainCity Housing provides specialized housing and support services for the homeless. To help communicate this, we created a transit bench that transforms into a temporary shelter for those in desperate need. When the roof is up Rain City Housing’s address is posted on the inside along with the message “Find a home here”

Credits
Advertising Agency: Spring Advertising, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer: Jeremy Grice
Copywriters: Ben Hudson, Rob Schlyecher
Account handler: Al Theuri
Production: Stace Barton
Source: AOTW

AIDES - Woody

Sometimes, you can lie without knowing it.
Almost 650,000 people in Europe are HIV positive and don't know it.



Credits:
Advertising Agency: TBWA\PARIS

Body Evolution - Disclaimer for airbrushed models

"We all now know that seeing thousands of "perfect" body types in the mass media is having negative affects on young girls and more. Airbrushing as a practice should be discouraged when it transforms otherwise permanent features on models. A "mandatory disclaimer" to state that a model has had her physical body manipulated on a computer is a very simple step in the right direction to addressing the harm that we're causing."

Watch this incredible video created by GlobalDemocracy.com

Sources: Shot, Globaldemocracy.com, huffingtonpost.com

UN Women - Awareness Campaign. #womenshould

A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. 

Wooden Shark Coffins by BY HANDSOME WONG

This social awareness campaign is meant to emphasize the mass killings of sharks: over 73 million of the species are killed every year just for bowls of soup. Their fins - which only make up 2% of their total weight - are brutally sliced off and the rest is tossed back into the ocean. 

The campaign was done in collaboration with IFAW, one of china’s most prominent animal welfare organizations.

Credits

Agency: y&r, shanghai
ECD: nils andersson / kon marinis
CD: anam as / handsome wong
Art director: handsome wong
Desinger: handsome wong
Copywriter: yin-yin wu / joana mosa
Typographer: leslis sim / jack li
Producer: nicolo miao
Source: Designboom