KitKat - Creative billboard.

"We used the iconic slogan, giving it an ironic twist with our poster design that implies the person putting the billboard up has quit work early to enjoy a KitKat."

Credits

Advertising Agency:JWT, London, United Kingdom 
Copywriter:Jeremy Carr 
Art Director:Jeremy Carr 
Design:Mark Gardener 
Account Supervisor:Antony Hill 
Account Manager:Rachel Vares 
Project Manager:Rachel Clutterbuck

UNICEF - Making the invisible visible

Children who are victims of domestic violence wait with a sinking heart their parents to come home in the evening.

This UNICEF billboard literally throws light (and shadow) on this problem. As the evening comes and the street lights go on, a small silhouette casts on the billboard the shadow of the oppressor.

Unconventional outdoor ads by Apotek

Smart outdoor advertising in Stockholm subway uses ultra-sonic sensors that are able to detect when a train is coming. As the result model's hair is beautifully blown by the wind.

Source: Bloguerrilla

Dove - Unconventional Billboard in Tel Aviv

"Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty."

Credits
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded