Fiat Grand Siena - "Change your perception of space."

The challenge

Promote the new Grand Siena, a compact sedan with a surprisingly spacious interior.

Solution

By using an optical illusion trick (Ames Room) we created an installation where the perception of the size of people was altered as they interacted with the space.

Credit
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Planner: Roberto Sandrin
Planner Director: Albano Neto
Additional credits: Rafael Bruno de Melo, Ariel Avelino Santos, Fabricio Klug
Source: I Believe in ADV

Fiat Ducato - Pallette. #ambient

Objective:

For more than 25 years, the Fiat Ducato has been one of the most successful transporters in Germany. One of the biggest reasons for this is its tremendous loading capacity — appreciated by craftsmen throughout Germany. So that‘s the feature we focused on.

Idea:

We demonstrated that the Fiat Ducato handles massive tasks without difficulty by wrapping the ground floor of a building in vinyl with an oversized palette printed on it. and paying it off with the line: “BUILT FOR BIGGER TASKS. FIAT DUCATO.”

Results:

The installation was placed in a part of Frankfurt that boasts a heavy concentration of construction companies. The result: In the first month it was up, local dealers generated 25 % more traffic to their showrooms. The idea also received coverage in local newspapers, trade magazines. On YouTube and on blogs.

Credits:
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Joerg Hoffmann, Daniela Ewald, Ulf Von Wallersbrunn
Copywriter: Benjamin Merkel
Agency Producer: Fred Schikora
Project Manager: Bernd Mau
Account Supervisor: Christian Konzack
Marketing Manager: Thomas Rompel
Source: I Believe in ADV

500 by Diesel - Disconnect

In un mondo ultra connesso, 500 by Diesel invita a spegnere il computer e a riscoprire il network più vecchio del mondo: la strada. Una serie di spot, reinterpretano in modo dissacrante e pungente i termini entrati nel linguaggio quotidiano grazie alla diffusione delle reti sociali.



Thanks to Giada.