Domestos - #Toilets4all

Having to go to the toilet in the open is an issue that is faced by over a third of the world's population, mainly in developing countries.

To raise awareness of this issue we created a special toilet with one way glass.

You couldn't see in. But you could see out.

Then we put it in Piccadilly Circus for the public to use. It got some interesting reactions.

TAC - Ungiven Gifts #ungivengifts

The heartache of facing Christmas following the loss of a friend or family member on the roads is the focus of “Ungiven Gifts”, a touching installation of 209 Christmas gifts that will never given. Behind each of these gifts is a heartbreaking story of a life lost and of loved ones whose Christmas is ruined. 

The Ungiven Gifts installation, launched by Victoria’s Transport Accident Commission (TAC),  will be in the State Library forecourt until Wednesday. Visitors can leave either a commitment to safe driving or a tribute to a loved one on the Christmas tree, or on Facebook.

Credit
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Creatives: Rohan Cooke, Laura Petruccelli
Photographers: Louis Petruccelli, Guy Lavoipierre
Producer: Kath Regan
Account Director: Jodi Gubana
General Managers: Randal Glennon, Kerrie Spaargaren
Source: Bloguerrilla + AOTW

Wooden Shark Coffins by BY HANDSOME WONG

This social awareness campaign is meant to emphasize the mass killings of sharks: over 73 million of the species are killed every year just for bowls of soup. Their fins - which only make up 2% of their total weight - are brutally sliced off and the rest is tossed back into the ocean. 

The campaign was done in collaboration with IFAW, one of china’s most prominent animal welfare organizations.

Credits

Agency: y&r, shanghai
ECD: nils andersson / kon marinis
CD: anam as / handsome wong
Art director: handsome wong
Desinger: handsome wong
Copywriter: yin-yin wu / joana mosa
Typographer: leslis sim / jack li
Producer: nicolo miao
Source: Designboom

Fiat Grand Siena - "Change your perception of space."

The challenge

Promote the new Grand Siena, a compact sedan with a surprisingly spacious interior.

Solution

By using an optical illusion trick (Ames Room) we created an installation where the perception of the size of people was altered as they interacted with the space.

Credit
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Planner: Roberto Sandrin
Planner Director: Albano Neto
Additional credits: Rafael Bruno de Melo, Ariel Avelino Santos, Fabricio Klug
Source: I Believe in ADV

"A tree is for life not just for Xmas!"

Installations by D*Face

CLOUD

An interactive installation created from 6.000 light bulbs by Caitlind R.C. Brown & Wayne Garrett.

Facebook round-up. #weekly 13

The seven most popular posts of the week.

“Looking Into The Past” by Jason E. Powell

Up cake

Before not B4

Phone Booths Goldfish Aquariums by Goldfish Club 

Real Life 2.0 windows sticker

Forced perspective photography by Arno Rafael Minkkinen

An island of harmony in Montreal

Sebastian Errazuriz - "Memorial of a Concentration Camp".

A 10-meter magnolia tree is planted in the center of Chile's National Stadium where dictator Pinochet in 1973 imprisoned thousands of political prisoners who were tortured and killed. After planting the tree, the stadium doors are open to the public as a park; offering a space to stop, look again, and remember. An impossible, cathartic soccer match played before 20.000 people, closes the project after a week of activity.

Santiago, Chile 2006

Santiago, Chile 2006

Santiago, Chile 2006

Santiago, Chile 2006

Source: Sebastian Errazuriz

Rio+20 - The Giant fishes.

An enormous sculpture was constructed using discarded plastic bottles on Botafogo beach in Rio de Janeiro, Brazil. The city is host to the UN Conference on Sustainable Development, which runs through June 22.

Source: Feel Desain + Colossal

Biancoshock - "experiences"

"When I first read on the newspapers that drawing dumb robots on walls was the same as being a contemporary Giotto, I fully understood how far Biancoshock fell from being an artist.

And further still, from being a street artist. 

My "experiences" are not showcases to promote my activities, they do not require any description and they are NOT artworks: they are simply opportunities to communicate and provoke reactions from common people. I'm talking about all those who, although with little or any artistic education, still want to be surprised and moved by something that was left on the street for all to see."

Happy dead meal by Fra.Biancoshock & Wantedesign 

Christmas splash by Fra.Biancoshock & Wantedesign 

Fashionvictim by Fra.Biancoshock & Wantedesign