Wooden Shark Coffins by BY HANDSOME WONG

This social awareness campaign is meant to emphasize the mass killings of sharks: over 73 million of the species are killed every year just for bowls of soup. Their fins - which only make up 2% of their total weight - are brutally sliced off and the rest is tossed back into the ocean. 

The campaign was done in collaboration with IFAW, one of china’s most prominent animal welfare organizations.

Credits

Agency: y&r, shanghai
ECD: nils andersson / kon marinis
CD: anam as / handsome wong
Art director: handsome wong
Desinger: handsome wong
Copywriter: yin-yin wu / joana mosa
Typographer: leslis sim / jack li
Producer: nicolo miao
Source: Designboom

Shark-finning sundial

Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.

South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.

We produced unconventional sundials, using a fin’s shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.

Credits:

Advertising Agency (Name, City, Country): TBWA\Hunt\Lascaris Johannesburg, South Africa

Creative Director: Justin Wright

Art Director: Justin Wright

Copywriter: Mike Vines

Producer: Greg Pentopoulos

Photographer: Clive Stewart

Executive Creative Director: Matthew Brink

Executive Creative Director: Adam Livesey

Executive Creative Director: Damon Stapleton

Published/Released/Aired (Month, Year): 26 March 2012